Senior Marketing Executive

Eye Maitri; Delhi; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Professional development

Health insurance

Performance-based bonus

Job summary

Eye Maitri, a well-established eye care hospital in Delhi, seeks a Senior Marketing Executive to lead growth-oriented marketing for a 50-member team. The role blends brand thinking, performance marketing, local outreach, and patient acquisition to drive measurable business outcomes while preserving trust in healthcare.

You will manage monthly marketing calendars, run campaigns across Meta, Google, YouTube, and other channels, collaborate with counselling, operations and doctors, and strengthen

Qualifications

• 5+ years of marketing experience with at least 2 years in healthcare, hospitals, clinics, wellness, or another trust-led service business.
• Strong hands-on understanding of performance marketing, campaign planning, lead funnels, CRM follow-up logic, and offline-to-online growth coordination.
• Ability to work with numbers, understand growth-focused marketing goals, and optimize budgets based on business performance.
• Excellent written and verbal communication skills in English and Hindi.
• Comfort working in a fast-moving environment where execution speed, ownership, and cross-functional collaboration matter.

Responsibilities

• Plan and execute monthly marketing calendars aligned with growth goals, consultation targets, and key service lines such as cataract, retina, LASIK, and comprehensive eye care.
• Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant channels to improve lead quality, appointment bookings, and return on ad spend.
• Work closely with counselling, operations, and doctors to translate patient insights into effective campaigns, offers, seasonal pushes, and service communication.
• Build local brand visibility through referral programs, community activations, doctor-connect efforts, corporate tie-ups, and on-ground marketing initiatives.
• Track campaign performance, conversion funnels, acquisition costs, and monthly growth metrics, then present clear action plans to management.

Skills

Brand thinking

Performance marketing

Local outreach

Patient acquisition

Campaign planning

Education

MBA/PGDM in Marketing

Tools

Meta Ads

Google Ads

YouTube Ads

Job description

We are looking for a Senior Marketing Executive to lead growth-focused marketing for a well-established eye care hospital with a 50-member team. This role is ideal for someone who can combine brand thinking, performance marketing, local outreach, and patient acquisition strategy to drive measurable business outcomes while protecting trust in a healthcare environment.

We are looking for a Senior Marketing Executive to lead growth-focused marketing for a well-established eye care hospital with a 50-member team. This role is ideal for someone who can combine brand thinking, performance marketing, local outreach, and patient acquisition strategy to drive measurable business outcomes while protecting trust in a healthcare environment.

Experience

5-8 years

Education

MBA/PGDM in Marketing, Business, Communications, or a related field

Reporting To

Founder / Management Team

Key Responsibilities

• Plan and execute monthly marketing calendars aligned with growth goals, consultation targets, and key service lines such as cataract, retina, LASIK, and comprehensive eye care.
• Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant channels to improve lead quality, appointment bookings, and return on ad spend.
• Work closely with counselling, operations, and doctors to translate patient insights into effective campaigns, offers, seasonal pushes, and service communication.
• Build local brand visibility through referral programs, community activations, doctor-connect efforts, corporate tie-ups, and on-ground marketing initiatives.
• Track campaign performance, conversion funnels, acquisition costs, and monthly growth metrics, then present clear action plans to management.
• Coordinate with designers, content creators, agencies, and vendors to ensure timely delivery of creatives, landing pages, and promotional materials.
• Strengthen the hospital's brand positioning by ensuring all communication reflects clinical credibility, trust, empathy, and premium patient experience.
• Support the leadership team with competitor tracking, market research, and new growth opportunities across nearby catchment areas.

Required Qualifications

• 5+ years of marketing experience with at least 2 years in healthcare, hospitals, clinics, wellness, or another trust-led service business.
• Strong hands-on understanding of performance marketing, campaign planning, lead funnels, CRM follow-up logic, and offline-to-online growth coordination.
• Ability to work with numbers, understand growth-focused marketing goals, and optimize budgets based on business performance.
• Excellent written and verbal communication skills in English and Hindi.
• Comfort working in a fast-moving environment where execution speed, ownership, and cross-functional collaboration matter.

Preferred Skills

• Experience marketing for ophthalmology, dental, cosmetic, fertility, or other high-consideration healthcare specialties.
• Exposure to content strategy, patient testimonials, video-led campaigns, and local SEO for healthcare brands.
• Prior experience managing agencies or in-house teams and driving monthly review cadences with leadership.

What We Offer

• High-ownership role with direct visibility into hospital growth and leadership decision-making.
• Opportunity to shape marketing for a respected eye care brand with strong operational momentum and a stable foundation.
• Collaborative work environment with a focused 50-member team and room to build long-term growth systems.
• Competitive compensation with performance-linked upside, leave benefits, and professional development support.

Experience

5-8 years

Education

MBA/PGDM in Marketing, Business, Communications, or a related field

Reporting To

Founder / Management Team

Key Responsibilities

• Plan and execute monthly marketing calendars aligned with growth goals, consultation targets, and key service lines such as cataract, retina, LASIK, and comprehensive eye care.
• Lead performance marketing initiatives across Meta, Google, YouTube, and other relevant channels to improve lead quality, appointment bookings, and return on ad spend.
• Work closely with counselling, operations, and doctors to translate patient insights into effective campaigns, offers, seasonal pushes, and service communication.
• Build local brand visibility through referral programs, community activations, doctor-connect efforts, corporate tie-ups, and on-ground marketing initiatives.
• Track campaign performance, conversion funnels, acquisition costs, and monthly growth metrics, then present clear action plans to management.
• Coordinate with designers, content creators, agencies, and vendors to ensure timely delivery of creatives, landing pages, and promotional materials.
• Strengthen the hospital's brand positioning by ensuring all communication reflects clinical credibility, trust, empathy, and premium patient experience.
• Support the leadership team with competitor tracking, market research, and new growth opportunities across nearby catchment areas.

Required Qualifications

• 5+ years of marketing experience with at least 2 years in healthcare, hospitals, clinics, wellness, or another trust-led service business.
• Strong hands-on understanding of performance marketing, campaign planning, lead funnels, CRM follow-up logic, and offline-to-online growth coordination.
• Ability to work with numbers, understand growth-focused marketing goals, and optimize budgets based on business performance.
• Excellent written and verbal communication skills in English and Hindi.
• Comfort working in a fast-moving environment where execution speed, ownership, and cross-functional collaboration matter.

Preferred Skills

• Experience marketing for ophthalmology, dental, cosmetic, fertility, or other high-consideration healthcare specialties.
• Exposure to content strategy, patient testimonials, video-led campaigns, and local SEO for healthcare brands.
• Prior experience managing agencies or in-house teams and driving monthly review cadences with leadership.

What We Offer

• High-ownership role with direct visibility into hospital growth and leadership decision-making.
• Opportunity to shape marketing for a respected eye care brand with strong operational momentum and a stable foundation.
• Collaborative work environment with a focused 50-member team and room to build long-term growth systems.
• Competitive compensation with performance-linked upside, leave benefits, and professional development support.