Senior Manager - Zonal Key Accounts

Pernod Ricard Winemakers (now Vinarchy); Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Pernod Ricard Winemakers (now Vinarchy) Bengaluru seeks a sales leader to drive volume and market share through channel/category activation and NPD initiatives. You will work with regional teams to captrate opportunities and ensure activation plans deliver impact across trade channels.

Lead brand/channel activation, manage A&P budgets, and align activations with contracts while mentoring regional On-Trade Heads and KAMs for best practice.

Qualifications

• Drive volume and market share growth through channel and category activation.
• Coordinate brand and channel activation plans with regional teams to maximize impact in trade.
• Develop and manage A&P budgets and activation calendars for key accounts.
• Coach and mentor regional On-Trade Heads and KAMs to share best practices.

Responsibilities

• Plan account/category level volume and market share to achieve budgeted volume.
• Seed and build NPDs to grow future categories.
• Ensure activation delivery as per agreed contract and optimize trade terms.
• Liaise with brand teams and agencies for timely implementation of activities.
• Achieve fair share of visibility in the trade for focus brands.
• Institutionalize robust internal and external business reviews.

Job description

Volume and Market Share

P lan account /category level volume & market share to achieve budgeted volume and share

Work closely with Region teams to identify and capitalize specific channel/category opportunities

Seed and Build NPD’s to further grow future categories

Brand and Channel Activation and visibility

Drive Integration of Brand and c hannel program/plans in to region with a certain scale resulting in desired volume/category growth with enhanced impact in the trade

Support development of channel/category activation programs with Tie up accounts to leverage/maximize A&P effectiveness – Activation calendar for Tie up accounts

Liaise with brand team and external agencies for timely implementation of activities

Achieve fair share of visibility in the trade for focus brands

Develop/Maintain commercial propositions and A&P budgets

Ensure volume, share and activation delivery as per agreed contract

Optimize trade terms

A&P budget management per plan & phasing by brand/region

Process capability

Institutionalize strong process mindset and capability to establish competitive edge

People Management

Coach and mentor Regional On T rade Heads and KAM’s –Industry Best practice, Channel/Consumer Insights

Institutionalize robust internal and external business review

Foster an environment that develops customer/consumer centric culture demonstrating strong PR values

Talent Management: clear understanding of talent, their strengths and areas of opportunity, and have development and succession plans in place for the sales organization

Key Performance Ind icators

Volume and Market share

Drive Brand/Channel activation calendar

Develop and maintain commercial propositions and trade terms

Institutionalize processes in the channel

D rive internal and external capability building programs/initiatives

Establish and maintain relationships with industry influencers and key strategic partners

C oach and mentor Regional On T rade Heads and KAM’s

Job Posting End Date:
2026-09-25

Target Hire Date :
2026-08-31

Target End Date :