Senior Manager – Strategy & GTM

ShopDeck; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

ShopDeck is seeking a Senior Manager – Strategy & GTM to partner with the GTM Head and translate go‑to‑market priorities into measurable outcomes. You will own key results, run cross‑functional initiatives, and drive priorities from planning to closure in a startup environment.

The role blends structured problem‑solving with execution speed, requiring experience across strategy, operations, growth, or P&L‑linked initiatives in both corporate/consulting settings and high‑growth startups.

Qualifications

• 4–8 years of experience in strategy, operations, growth, or related roles.
• Experience working with senior leadership and cross-functional teams.
• Proven track record delivering high-impact initiatives in startups.
• Experience in consumer-tech, e-commerce, marketplace, or SaaS is preferred.
• Undergraduate or postgraduate degree from a Tier 1 institution preferred.

Responsibilities

• Own high‑priority Key Results with end‑to‑end accountability.
• Translate GTM objectives into workstreams, milestones and metrics.
• Lead strategic initiatives across merchant acquisition, revenue growth and retention.
• Diagnose business problems using data and root‑cause analysis.
• Collaborate with Sales, Marketing, Product, Finance, and Ops to drive cross‑functional programs.
• Build scalable operating mechanisms, dashboards, and governance for GTM.
• Prepare sharp business reviews and recommendations for leadership.
• Identify execution risks and unblock dependencies.

Skills

Structured Problem Solving

Strategic Thinking

Executive Communication

Cross-Functional Leadership

Bias for Action

Go-to-Market Strategy

Data-driven Decision Making

Ownership & Accountability

Startup Agility

First-Principles Thinking

Education

Tier 1 institution degree preferred

Job description

As Senior Manager – Strategy & GTM, you will work directly with the GTM Head to translate ShopDeck’s go-to-market priorities into measurable business outcomes. You will operate as the GTM Head’s execution partner—owning critical Key Results, solving ambiguous business problems, driving cross‑functional initiatives, and ensuring that strategic priorities move from planning to closure.

This is not a conventional account‑management role. It is a high‑ownership strategy and execution mandate for someone who can combine structured problem‑solving with the speed and pragmatism required in a startup environment.

The ideal candidate will have worked across both a structured corporate or consulting environment and a high‑growth startup, with demonstrated experience in strategy, business operations, growth, program management, or P&L‑linked initiatives.

What You’ll Do

• Own high‑priority Key Results assigned by the GTM Head, with end‑to‑end accountability for planning, execution, tracking, and closure.
• Translate GTM objectives into clear workstreams, milestones, operating metrics, and execution plans.
• Lead strategic initiatives across merchant acquisition, activation, revenue growth, retention, account expansion, and GTM productivity.
• Diagnose business problems using data, first‑principles thinking, and structured root‑cause analysis.
• Identify gaps in the GTM funnel and design interventions to improve conversion, productivity, revenue, and customer outcomes.
• Work closely with Sales, KAM, Marketing, Product, Operations, Finance, Analytics, and Tech teams to drive cross‑functional programs.
• Build scalable operating mechanisms, dashboards, review cadences, SOPs, and governance frameworks for the GTM organization.
• Conduct market, customer, competitor, and business analysis to support GTM decisions and new growth opportunities.
• Lead zero‑to‑one pilots, validate their impact, and institutionalize successful initiatives across teams.
• Prepare sharp business reviews, decision documents, and recommendations for the GTM Head, founders, and leadership team.
• Proactively identify execution risks, unblock dependencies, and ensure that critical initiatives remain on track.
• Support annual and quarterly planning, target setting, capacity planning, and performance reviews for the GTM function.

Experience & Background

• 4–8 years of total experience across strategy, business operations, growth, program management, founder’s office, consulting, category management, or P&L‑linked roles.
• Prior experience working closely with a business head, functional leader, founder, or senior leadership team.
• Demonstrated experience owning ambiguous, cross‑functional, and high‑impact business initiatives.
• Experience in a high‑growth startup, consumer‑tech, e‑commerce, marketplace, SaaS, fintech, or internet business.
• Strong exposure to one or more of the following:
  • Go‑to‑market strategy and execution
  • Revenue and growth initiatives
  • Business planning and performance management
  • Marketplace or supply‑side operations
  • Customer acquisition, retention, or monetization
  • P&L ownership or business profitability
  • Experience building operating processes and scaling initiatives across multiple teams or markets.
• Undergraduate or postgraduate degree from a Tier 1 institution preferred.

Skills & Mindset

• Structured Problem Solving - Breaks complex and ambiguous business problems into clear hypotheses, analyses, and executable solutions.
• Strategic Thinking with Execution Depth - Can identify the right strategic direction while remaining close enough to execution to ensure delivery.
• High Ownership - Takes end‑to‑end accountability for outcomes rather than limiting ownership to analysis, coordination, or recommendations.
• Analytical Decision‑Making - Comfortable working with business metrics, dashboards, operating data, financial models, and funnel analyses.
• Cross‑Functional Leadership - Influences stakeholders across Sales, KAM, Product, Marketing, Finance, Operations, Analytics, and Tech without depending on formal authority.
• Executive Communication - Communicates complex issues clearly through concise written documents, business reviews, and leadership presentations.
• Startup Agility - Operates effectively with limited structure, changing priorities, incomplete information, and aggressive timelines.
• First‑Principles Orientation - Challenges assumptions, identifies root causes, and develops solutions based on business fundamentals rather than existing processes.
• Bias for Action - Moves quickly from problem identification to experimentation, implementation, and measurable impact.

What Success Looks Like

• Key Results assigned by the GTM Head are delivered within agreed timelines and quality standards.
• GTM priorities are translated into structured, measurable, and well‑governed execution plans.
• Revenue, conversion, productivity, retention, or profitability metrics improve through initiatives led by this role.
• Cross‑functional dependencies are resolved quickly, with clear ownership and accountability.
• Leadership receives high‑quality insights and recommendations that improve decision‑making.
• Successful pilots are converted into scalable and repeatable operating mechanisms.

At ShopDeck, You’ll

• Drive Business Impact: Work on priorities directly linked to ShopDeck’s growth, revenue, merchant success, and profitability.
• Partner with Leadership: Operate one level below the GTM Head and work closely with founders and functional leaders on high‑impact business problems.
• Build from Zero to One: Design new GTM initiatives, operating mechanisms, and growth levers rather than merely managing established processes.
• Own Outcomes: Receive significant autonomy and accountability for critical business Key Results.
• Learn Across Functions: Work at the intersection of strategy, sales, customer success, product, marketing, operations, and finance in a fast‑scaling startup.