Senior Manager - SEO

AdLift India; Gurugram District; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

AdLift India is seeking a Senior Manager – SEO to shape and drive end-to-end SEO strategy across client engagements. You will lead and mentor an experienced SEO team, consult with clients on natural search performance, and ensure alignment with evolving search algorithms and best practices.

The role blends strategic ownership with hands-on technical and content expertise, and includes integrating AI-powered tools to scale outcomes.

Qualifications

• Hands-on SEO keyword research and analytics experience.
• Strong client-facing communication and reporting skills.
• Proven leadership in managing SEO teams.
• Familiar with AI-assisted SEO workflows.
• Experience with cross-channel digital marketing.

Responsibilities

• Develop and lead end-to-end SEO strategies for clients.
• Mentor and steer the SEO team to deliver results.
• Ensure adherence to search engine algorithms and best practices.
• Lead keyword research and opportunity mapping.
• Conduct site structure and technical SEO audits.
• Drive on-page optimization and content strategy.
• Design and execute link-building campaigns.
• Apply AI tools to accelerate research and reporting.
• Own client reporting, KPIs, and performance insights.
• Collaborate with developers and creative teams for site health.

Skills

SEO strategy

Keyword research

Google Analytics

Team leadership

Client engagement

AI-assisted SEO tools

Content marketing

Mobile App SEO

Cross-functional collaboration

Performance analytics

Tools

ChatGPT

Claude

MarketMuse

Clearscope

Screaming Frog

Botify

Looker Studio

Job description

ROLE OVERVIEW

The Senior Manager – SEO is a leadership role responsible for shaping and driving end-to-end SEO strategy across client engagements. You will lead and mentor an experienced SEO team, consult directly with clients on natural search performance, and ensure adherence to evolving search engine algorithms and best practices. This role combines strategic ownership, hands‑on technical and content expertise, and team leadership — along with the integration of AI‑powered tools to deliver scalable, future‑ready SEO outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop comprehensive SEO strategies, consult with clients on natural search tactics, and design training programs that empower clients to sustain long-term SEO success independently.
• 2. Team Leadership & Client Engagement Lead and develop an experienced SEO team to drive successful client engagements, ensuring consistent delivery of strong natural search results across all accounts.
• 3. Algorithm Awareness & Best Practices Maintain deep understanding of and adherence to search engine algorithms, ranking shifts, evolving requirements, and best‑of‑breed SEO methodologies.
• 4. Keyword Research Strategy Lead keyword research strategies covering head and long‑tail terms, user search intent, and competitive opportunity mapping to inform content and optimisation plans.
• 5. Site Structure & Technical Audits Conduct site structure analysis, navigation reviews, page construction assessments, and comprehensive site audits to recommend improvements for optimal search engine friendliness and indexing.
• Drive on‑page optimisation including content development strategies supported by professional copywriting — covering meta tags, content relevancy, keyword integration, and semantic relevance.
• Design and execute link‑building strategies, including viral and buzz‑oriented outreach efforts, to strengthen domain authority and search credibility.
• 8. Social Media & App Store Optimisation Apply working knowledge of social media strategy and App Store Optimisation (Android and iTunes), alongside advanced proficiency in Google Analytics for performance tracking.
• 9. Client Reporting & Analytics Own client reporting, analytics, KPI tracking, and performance metrics to evaluate campaign success and inform ongoing strategy refinement.
• 10. Cross‑Functional Collaboration Work collaboratively with web developers and creative teams to ensure development of standards‑compliant sites with efficient page‑load times and easy‑to‑maintain code.

AI TOOLS & TECHNOLOGIES USAGE

The Senior Manager – SEO will champion AI adoption across the SEO function and client engagements — embedding AI tools into team workflows to drive efficiency, scale, and sharper strategic decision‑making.

Use AI tools (ChatGPT, Gemini, Claude, Perplexity) to accelerate keyword research, user‑intent mapping, and head/long‑tail term discovery across client portfolios at scale.

Apply AI writing and NLP tools to support professional copywriting workflows — optimising meta tags, content relevancy, semantic relevance, and keyword integration faster and more consistently.

Leverage AI‑powered crawl and audit tools (Screaming Frog AI integrations, Botify) to accelerate site structure analysis, identify indexing issues, and prioritise technical recommendations.

Use AI tools to identify high‑authority link opportunities, draft outreach communications, and analyse backlink profiles for viral and buzz‑oriented campaign planning.

Build automated reporting dashboards using AI‑enhanced platforms (Google Analytics insights, Looker Studio with AI summaries) to deliver clear, data‑driven client narratives efficiently.

Lead training initiatives to upskill the SEO team on AI‑assisted workflows, prompt engineering, and emerging AI search features (Google AI Overviews, SGE) to keep client strategies future‑ready.

EDUCATION AND/OR WORK EXPERIENCE REQUIREMENTS

• Hands‑on experience in SEO Keyword Research, Google Analytics, Search Engine Marketing, Social Media, SEO Strategy, Content Marketing, Mobile App Optimisation, Digital Marketing, Online Marketing, Internet Marketing, and Client Communication.
• Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external stakeholders.
• Excellent computer proficiency, including MS Office (Word, Excel, and Outlook).
• Ability to work under pressure and meet deadlines while maintaining a positive attitude and delivering exemplary client service.
• Ability to work independently and carry assignments through to completion within the parameters of instructions given, prescribed routines, and standard accepted practices.
• Proven leadership experience managing and mentoring SEO teams in a client‑facing, agency, or consulting environment.
• Working knowledge of AI‑assisted SEO tools and workflows (e.g., ChatGPT, Claude, MarketMuse, Clearscope, or similar) is highly desirable.