Senior Manager Product Management CRM

Spectrum; New Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Spectrum is seeking a CRM product owner to drive the roadmap for the company’s CRM initiatives. You will gather requirements from Sales, Customer Service, Marketing and Operations, and manage Salesforce Sales Cloud and Service Cloud, including integrations.

You will design customer lifecycle journeys and drive automation for leads, onboarding, servicing and campaigns, while prioritizing the backlog and guiding sprint planning to deliver measurable business results.

Qualifications

• Experience owning a CRM product roadmap and translating business needs into features.
• Proven ability to gather requirements from Sales, Customer Service, Marketing and Operations.

Responsibilities

• Own CRM product roadmap and drive product strategy.
• Prepare BRD, PRD, and user stories including acceptance criteria.
• Design customer lifecycle journeys and automate lead, onboarding, servicing and campaigns.
• Manage Salesforce Sales Cloud, Service Cloud and integrations; work with tech teams and partners.
• Prioritize backlog and lead sprint planning; track adoption and KPIs.
• Ensure seamless integration with trading, onboarding, back office and marketing platforms.

Skills

CRM product management

Sales Cloud

Service Cloud

Backlog prioritization

Sprint planning

User stories

BRD/PRD creation

Requirement gathering

Automation design

Stakeholder management

Tools

Salesforce

Job description

• Own CRM product roadmap
• Gather business requirements from Sales, Customer Service, Marketing and Operations
• Manage Salesforce Sales Cloud, Service Cloud and integrations
• Work with Technology, Salesforce implementation partners and business stakeholders
• Design customer lifecycle journeys
• Drive automation across lead management, onboarding, servicing and campaigns
• Prioritize backlog and manage sprint planning
• Prepare BRD, PRD, User Stories and Acceptance Criteria
• Ensure seamless integration with trading, onboarding, back office and marketing platforms

Track product adoption and business KPI