Senior Manager - Product Management

Axis Max Life Insurance Limited; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Axis Max Life Insurance Limited is seeking a Product Channel Management professional to own product mix across distribution channels and drive profitability. You will influence strategy from ideation to launch, working closely with Channel Heads, Marketing, and FP&A to align propositions with channel plans.

The role requires an enterprising attitude, the ability to influence without direct authority, and a focus on growth through the distribution network.

Qualifications

• 5+ years experience in insurance.
• Excellent storyboarding skills.
• Strong networking orientation.
• Sharp analytical orientation.
• Deep understanding of financial products.

Responsibilities

• Enabling profitable growth for the distribution channel with product mix ownership across channels.
• Go-to-market strategy development and cross-functional collaboration for quarterly launches.
• End-to-end channel capability building and field feedback integration.

Skills

Storyboarding

Networking

Analytical thinking

Insurance knowledge

Product sense

Job description

Product Channel Management is a strategic function with a Bird’s eye view of all Growth and Profitability metrics. The position will be primarily responsible for Enabling Product Mix in Channel. Manage the bottom line metrics of life insurance products and ownership of ideation to launch of strategic Products aligned to respective Channel Head.

The role requires an enterprising attitude, ability to influence and impact without direct authority and ability to hack growth along with distribution channel heads. The incumbent will be anchored with respective channel heads of Axis Max Life and will be empowered resource to manage all Product Mix and Strategic Product conversations with assigned channel. The incumbent will along with the Lead PCM shall conduct all Product and Category conversations and closely work with channel enablement team to ensure end to end closures b/w Products, Distribution and FP&A

KEY RESPONSIBILITIES:

A. Enabling Profitable Growth for the Distribution Channel (35%)

• Product mix ownership for each channel with sharp focus on profitable product variants
• Detailed understanding of various verticals within each channel, their drivers of business and guide team to create propositions for driving the product mix aligned to channel plan
• Strategic Interventions every Quarter on Product mix sensitization "WHY" and seed critical Product stories, including product experience discussions.
• Continuous analysis on Structural Profit variance for the channel and recommend strategies/tactics to course correct
• Present the propositions/storyboard in the quarterly/monthly webcasts conducted by respective channel head aligned to Product Mix strategy
• Market Intelligence and Competition benchmarking for key product launches

B. Go to Market and Capability Enhancement of Ecosystem (35%)

• Curate Go to Market strategies (along with Marketing and Channel leader) for new products being launched in the channel (One Key launch per Quarter)
• Point of Contact for the Distribution Channel for all key New Product Closures and Business Case creation/sign off
• End 2 End thinking to create and execute programs to enhance product capabilities for each channel. Leverage technology to create tools to resolve basic/repetitive product queries
• Identify and create product experts at regional/zonal level to resolve queries
• End 2 End accountability of implementation of Minor Modification for channel specific requirements

C. Ears 2 Ground & Channel Capability Building (30%)

• Create and implement a structural program to understand field requirement/feedback on existing and upcoming propositions.
• Leverage channel enablement team to identify the panel and regular participation

MINIMUM REQUIREMENTS:

• 5+ Years' Experience preferably in Insurance
• Excellent Storyboarding Skills
• Strong Networking Orientation
• Sharp Analytical Orientation
• Deep Understanding of Various Financial Products