Channel Marketing Manager

Kotak Life; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Kotak Life is seeking a Channel Marketing Manager (Chief Manager) for the BANCA channel in Mumbai. The role requires 5+ years of experience in life insurance marketing, with an MBA (Full Time) and a strong background in channel strategies.

The incumbent will manage external creative agencies, ensure compliance in all communications, and coordinate with Bank teams, Product, and support functions to drive effective campaigns.

Qualifications

• 5+ years of experience in BANCA channel within life insurance.

Responsibilities

• Creative Agency Management: briefing, feedback and execution of communication creatives within timelines.
• Operational Skills: ensure compliance, file creatives for release and improve CTR/open rates of emails with agency and stakeholders.
• Stakeholder Management: build and maintain relationships with internal stakeholders and bank teams to support marketing material.

Skills

BANCA channel marketing

Life insurance

Education

MBA (Full Time)

Job description

Job Description

Role: Channel Marketing Manager

Job Title: Chief Manager

Experience: 5 years + in BANCA channel in Life Insurance industry

Education: MBA (Full Time)

Department: Marketing

Work Location: Goregaon (East), Mumbai

Key responsibilities

• Creative Agency Management: work with external creative agency partners in briefing, giving feedback and executing communication creatives. Can work under strict timelines and has the ability toprioritise tasks on daily basis


• Operational Skills: Understands the guardrails of life insurance and uses that knowledge while developing communication. Has worked with Compliance and knows the Compliance processes, filing of creatives for release. Able to ideate and plan ways of improving CTR / open rates of emailers with the agency & business stakeholder. Eye for detail is important


• Stakeholder Management: build and maintain strong relationships with internal business stakeholders and Bank teams to support them with marketing material on a regular basis. Also be able to work closely with Product, Compliance and other support functions