Senior Manager- Performance Marketing

WebEngage; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Medical insurance

Company offsites

Mentorship

Work-life balance

Job summary

WebEngage in Bengaluru, India, is seeking an experienced Digital Marketer to build and execute best-in-class paid search and display campaigns. You will drive traffic, generate leads, and accelerate the sales pipeline through multi-channel paid marketing initiatives.

This individual-contribution role requires 5–7 years in performance marketing within a B2B SaaS environment, hands-on management of Google/YouTube/Facebook/LinkedIn campaigns, and a data-driven approach with strong analytics and

Qualifications

• 5–7 years of relevant experience in performance marketing in a B2B SaaS environment.
• Hands-on running of paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, AdRoll.
• Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMRush.
• Data analysis & metrics-driven; proficient in quick analysis to identify issues and fixes.
• Understanding of a typical SaaS Lead Cycle - Lead to Opportunity to Deal Closure.
• Experience in managing campaigns for MENA or LATAM markets is a plus.

Responsibilities

• Plan, execute, monitor, and optimize paid marketing campaigns across Google, Display, and social channels.
• Conduct keyword research and content gap analyses.
• Measure and report campaign performance against goals (ROI, KPIs).
• Provide actionable insights into campaign performance to the team.
• Perform A/B testing and continuous optimization across funnel stages.

Skills

Performance marketing

B2B SaaS

Google Analytics

Cross-channel campaigns

Tools

Google Analytics

Google Ads

SEMrush

Data Studio

Job description

About us:

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. One of thehottest global SaaS companies, we’ve been recognized by G2 as a Marketing Automation Leader in Asia 2021.

The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

We are headquartered in Mumbai, India, and have offices in Delhi, Bangalore, São Paulo, and Dubai. We work with thousands of brands worldwide, across industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail.

Learn more about us at www.webengage.com

About the role:

We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you’ll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives.

P.s: This is an Individual contribution role.

Responsibilities:

1. Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd Party Platforms), social media paid campaigns (FB, Linkedin, etc.)
2. Responsible for executing and managing keyword research and content gap analyses
3. Measure and report all paid marketing campaigns' performance and assess against goals (ROI and KPIs).
4. Provide ongoing actionable insights into campaign performance to the team
5. A/B testing, experiments, deriving insights, and driving constant optimization for all steps of the funnel

Requirements:

1. 5-7 years of relevant experience in performance marketing in aB2B SaaSenvironment
2. Deep experience in the hands‑on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, Adroll
3. Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, SEMRush
4. Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues
5. Understanding of a typical SaaS Lead Cycle - From Lead to Opportunity to Deal Closure
6. Experience in managing campaigns for MENA or LATAM market will be an added advantage

Life at WebEngage:

• We taketransparencyvery serious. Along with a full view of team goals, get atop-level viewacross theboardwith our monthly & quarterly town hall meetings.
• A highlyinclusivework culture that promotes arelaxed,creativeandproductiveenvironment.
• Practiceautonomy,open communication,growth opportunities, while maintaining a perfectwork-life balance
• Go oncompany-sponsored offsites, once a year and blow off steam with your work buddies! (Post Pandemic)

Perks & Benefits:

• Learningis a way of life. Unlock your full potential backed withcutting-edge toolsandmentorship(Macbookfor Engagers &reimbursementfor your WFH setup!)
• Get thebest in classmedical insurance(withCovid Carefacilities), programs for taking care of yourmental health, and aContemporary Leave Policy(beyond sick leaves)

Explore more here:

https://youtu.be/Y0HjfyMjUpg

https://www.linkedin.com/company/webengage

https://twitter.com/WebEngage?s=09