Creative Director - Branding

Indira University; Pune District; On-site; INR 1,200,000 - 1,500,000; Full time

Benefits offered by this job

Leadership role

Academic branding exposure

Premium portfolio

Job summary

Indira University in Pune seeks a visionary Creative Director to lead its Branding Team, shaping the university’s premium identity across platforms and driving storytelling excellence. You will oversee brand strategy, creative output, and campaigns for admissions and events, mentoring designers and writers.

Collaborate with marketing, admissions, and leadership to align branding with institutional goals. The role requires 8+ years in branding or creative direction, a strong portfolio, and

Qualifications

• Bachelor’s degree in Design, Fine Arts, Mass Communication, Marketing, or related field (Master’s preferred).
• 5–7 years of relevant branding, creative direction, or marketing communications experience.
• Experience leading creative teams; education sector branding a plus.

Responsibilities

• Lead development and execution of brand strategies to strengthen positioning and visibility.
• Oversee all creative outputs across digital campaigns, print, social, website, and events.
• Ensure brand identity, tone, and messaging consistency across communications.
• Manage and mentor designers, writers, and external agencies.
• Collaborate with marketing, admissions, and leadership to align branding with objectives.
• Conceptualize and execute high-impact campaigns for admissions and events.
• Drive innovation in design, storytelling, and digital engagement.

Skills

Strategic branding

Leadership

Brand storytelling

Communication

Campaign management

Education

Bachelor’s degree in Design/Marketing/Mine

Master’s preferred

Tools

Adobe Photoshop

Illustrator

InDesign

Premiere Pro

After Effects

Figma

Canva

Job description

Job Title: Creative Director Branding Team

Experience: 8+ Years

Role Overview:

Indira University is seeking a visionary and strategic Creative Director to lead its Branding Team. This role is pivotal in shaping and elevating the University’s brand identity across all platforms. The incumbent will drive creative excellence, oversee brand communication strategies, and ensure consistent, high-impact visual and content storytelling aligned with the institution’s premium positioning.

Key Responsibilities:

• Lead the development and execution of comprehensive brand strategies to strengthen the University’s positioning and visibility.
• Oversee all creative outputs including digital campaigns, print collaterals, social media content, website creatives, and event branding.
• Ensure consistency of brand identity, tone, and messaging across all internal and external communications.
• Manage and mentor the creative team including designers, content writers, and external agencies.
• Collaborate closely with marketing, admissions, and leadership teams to align branding with business objectives and enrollment goals.
• Conceptualize and execute high-impact campaigns for admissions, events, and institutional promotions.
• Drive innovation in design, storytelling, and digital engagement to enhance brand recall and differentiation.
• Review and approve creative deliverables, ensuring quality, originality, and adherence to timelines.
• Stay updated with industry trends, tools, and best practices in branding and design.
• Manage vendor relationships including agencies, printers, and media partners.

Core Competencies:

• Strong creative vision with a strategic mindset.
• Excellent leadership and team management skills.
• Advanced understanding of branding, design principles, and storytelling.
• Strong communication and presentation skills.
• Ability to manage multiple projects and meet tight deadlines.
• Proficiency in design tools and creative platforms (Adobe Creative Suite, etc.).

Educational Qualification:

• Bachelor’s degree in Design, Fine Arts, Mass Communication, Marketing, or related field (Master’s preferred).

Experience Requirement:

• 5–7 years of relevant experience in branding, creative direction, or marketing communications.
• Proven experience in leading creative teams and delivering impactful campaigns.
• Experience in education sector or corporate branding environments will be an advantage.

Brand Strategy & Positioning — University, School & Programme Brands

Creative Direction — Campaign concepts, visual language & brand expression

Student Acquisition & Recruitment Marketing

Brand Architecture — University Schools Programmes

Integrated 360 Campaigns — Digital, OOH, Print, Social, Events & On-ground

Youth & Gen-Z Communication

Admissions Communication & Conversion Journeys

Programme Launch & Go-to-Market

Content Strategy & Storytelling

Institutional & Corporate Branding

Employer & Internal Branding

Campus & Student Experience Branding

AI-led Creative Development & Content Production

Design & Creative Adobe Photoshop | Illustrator | InDesign | Premiere Pro | After Effects | Figma | Canva

Digital & Social Meta Business Suite | Google Ads | LinkedIn Campaign Manager | YouTube | Google Analytics 4 | Google Search Console

Content & AI ChatGPT | Gemini | Midjourney | Adobe Firefly | AI Image Generation | AI Video Generation | AI-assisted Copywriting | AI Content Ideation

Analytics & Marketing Power BI | Excel | Google Sheets | CRM | Marketing Automation | Lead Funnel Analytics | Campaign Attribution

• Salary: 12 LPA to 15 LPA (based on experience and portfolio).
• Opportunity to lead branding for a reputed and growing academic institution.
• Exposure to high-impact strategic and creative initiatives.