Lead - Marketing

Adani Airport Holdings Ltd; Mumbai; On-site; INR 7,000,000 - 11,000,000; Full time

Job summary

Adani Airports Holding Limited is seeking a senior marketing leader to drive the airport brands (MIAL/NMIAL) through integrated campaigns, partnerships, and experiential activations. The role focuses on increasing visibility, passenger engagement, and revenue opportunities across airport assets.

The candidate should have 10+ years in marketing with a proven ability to manage large-scale campaigns, partnerships, and sponsorship programs within consumer-facing sectors such as aviation, retail,

Qualifications

• MBA in Marketing, Brand Management, Business Management, or related field preferred.
• 10+ years of experience in marketing, brand management, partnerships, sponsorships, ATL/BTL campaigns, experiential marketing, and consumer engagement.
• Proven track record of executing large-scale campaigns and high-visibility brand activations.
• Strong network across consumer brands, marketing teams, agencies, and industry partners.

Responsibilities

• Marketing & Brand Strategy: Develop and execute integrated marketing strategies to strengthen brand positioning of MIAL and NMIAL.
• Brand Partnerships & Sponsorships: Build relationships with brands, agencies, media, and partners; identify and onboard new partners.
• Experiential Marketing & Activations: Conceptualize and deliver large-scale activations and consumer engagement programs.
• Stakeholder Management & Performance: Manage relationships with agencies and partners; track ROI and present reviews to leadership.

Skills

Brand Strategy

Strategic Partnerships

Sponsorships

Campaign Management

Experiential Marketing

Business Development

Stakeholder Management

Commercial Acumen

Creativity & Innovation

Communication & Influencing

Education

MBA in Marketing

Job description

JOB DESCRIPTION

About Business JOB DESCRIPTION Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India. Adani Airports Holding Limited: Adani Airports Holding Limited is reshaping the aviation landscape, transforming airports into dynamic hubs of connectivity, innovation, and service excellence. By prioritizing passenger experience, leveraging state-of-the-art technology, and enhancing operational efficiency, we are redefining airport infrastructure across India. Our vision is to create world-class airports that serve as gateways to regional development and global connectivity, positioning Adani Airports as a leader in the aviation sector with a focus on sustainable growth and community impact. Job Purpose: Lead - Marketing is responsible for spearheading the implementation of comprehensive and strategic marketing initiatives aimed at enhancing the visibility and reputation of Adani Group's airport offerings. This role focuses on driving brand awareness, attracting new customers, and fostering sustainable revenue growth through innovative and targeted marketing campaigns.

Responsibilities

Marketing & Brand Strategy

• Develop and execute integrated marketing strategies to strengthen the brand positioning of MIAL and NMIAL.
• Create and manage an annual airport marketing calendar benchmarked against leading global airports and premium retail destinations.
• Plan and execute high-impact ATL, BTL, digital, and experiential marketing campaigns.
• Drive initiatives that enhance passenger engagement, footfall, and customer experience.

Brand Partnerships & Sponsorships

• Build strong relationships with leading brands, agencies, media partners, and industry stakeholders.
• Identify, engage, and onboard new brand partners to create differentiated airport experiences and revenue opportunities.
• Develop co-marketing partnerships, sponsorship programs, and strategic collaborations.
• Secure marquee sponsorships and monetization opportunities across airport assets, events, and campaigns.

Experiential Marketing & Activations

• Conceptualize and deliver large-scale activations, brand experiences, promotional events, and customer engagement programs.
• Collaborate with retail, F&B, duty-free, lounges, and commercial partners to create impactful experiences.
• Introduce innovative campaigns and events that enhance airport visibility and passenger satisfaction.

Stakeholder Management & Performance

• Manage relationships with agencies, creative partners, event companies, and key stakeholders.
• Track campaign performance, sponsorship revenues, engagement metrics, and ROI.
• Present periodic reviews and recommendations to leadership.

Key Competencies

• Brand Strategy & Marketing
• Strategic Partnerships
• Sponsorship & Revenue Generation
• ATL / BTL Campaign Management
• Experiential Marketing
• Business Development
• Stakeholder Management
• Commercial Acumen
• Creativity & Innovation
• Strong Communication & Influencing Skills

Qualifications

Experience & Qualification

• MBA in Marketing, Brand Management, Business Management, or related field preferred.
• 10+ years of experience in marketing, brand management, partnerships, sponsorships, ATL/BTL campaigns, experiential marketing, and consumer engagement.
• Proven track record of executing large-scale campaigns and high-visibility brand activations.
• Strong network across consumer brands, marketing teams, agencies, and industry partners.
• Experience in airports, retail, malls, hospitality, entertainment, lifestyle, travel, or consumer-facing businesses preferred.
• Demonstrated ability to secure partnerships, sponsorships, and drive revenue-generating marketing initiatives.
• Deep understanding of the consumer brand landscape and emerging marketing trends.