Sales Head – GT and MT

Bejobbed Incorporation Pvt Ltd; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Freshcon is seeking a dynamic Sales Head to lead its national sales operations and drive D2C growth. The ideal candidate will have between 10-15 years of experience in FMCG sales, particularly in General Trade and Modern Trade channels.

This role involves building and mentoring regional sales teams, managing distributor networks, and executing market strategies to ensure consistent business growth across geographies.

Join a fast-scaling brand with strong market potential and shape its growth trajectory.

Qualifications

• 10–15 years of experience in FMCG sales, with both General Trade (GT) and Modern Trade (MT) exposure.
• Proven experience with local and national retail chains.
• Strong leadership and negotiation skills.

Responsibilities

• Develop and implement the national sales strategy.
• Build and mentor regional sales teams.
• Drive expansion into new geographies.

Skills

FMCG sales experience

Distributor management

Strong communication skills

Strategic thinking

Education

MBA/ PGDM from Tier-1 Institute

Job description

Company: Freshcon (Bloomigale Innovations Pvt Ltd)

Education: MBA/ PGDM from Tier-1 Institute

About the Company

About Freshcon Freshcon is an innovative venture founded by FMCG veterans from esteemed companies like HUL and Marico, who have been instrumental in creating successful brands such as Dove Hair, Pureit, Too-Yumm, Saffola, and DeHaat’s Honest Farms. Our founders bring a wealth of experience and multiple awards in consumer understanding, R&D innovations, marketing, communication, digital strategies, and PR. At Freshcon, we bridge the gap between traditional home-cooked meals and modern convenience, offering preservative-free, pre-cooked products that ensure nutritious and delicious meals in under 10 minutes. We are committed to delivering authentic taste and quality, making home cooking effortless for today’s fast-paced lifestyle. In short, we want to create an ‘apple’ in the foods category where we will offer surprising benefits for convenient home cooking, saving effort and time – over an hour every day!

Freshcon, a rapidly growing D2C brand in the food and beverage space, seeks a dynamic and experienced professional to lead its D2C business. The company’s D2C channel is experiencing exponential growth, and this individual will be responsible for driving the next phase of its expansion. This is a critical leadership role for someone who can think strategically and act independently to scale the company’s D2C operations.

Now expanding presence in both General Trade (GT) and Modern Trade (MT) channels, the company is entering an exciting phase of scale-up and brand consolidation.

As Freshcon gears up for aggressive growth, we are looking to onboard a dynamic Sales Head who can lead national sales operations, drive channel excellence, and build a robust distribution network across geographies.

Founders

Anupan Bokey

Anand Dhodapkar

Key Responsibilities

• Develop and implement the national sales strategy covering General Trade, Modern Trade, and Distribution.
• Build, lead, and mentor regional sales teams to deliver consistent business growth.
• Drive expansion into new geographies and ensure effective market coverage.
• Manage and optimize distributor networks, including appointment, ROI analysis, and performance monitoring.
• Lead partnerships and negotiations with modern trade accounts – both local and national retail chains.
• Ensure execution excellence through strong trade marketing, visibility, and activation plans.
• Monitor sales performance, analyze market trends, and provide strategic inputs to management.
• Collaborate with cross-functional teams (marketing, supply chain, finance) to ensure business alignment.
• Track competition and market movements to identify growth opportunities.

Who We’re Looking For

• 10–15 years of experience in FMCG sales, with strong exposure to both General Trade (GT) and Modern Trade (MT) channels.
• Proven experience handling local and national retail chains.
• Demonstrated success in distributor management and territory expansion.
• Entrepreneurial mindset – ability to think strategically while executing on the ground.
• Strong leadership, communication, and negotiation skills.
• Stable career track record with tangible sales growth achievements.
• Candidates with entrepreneurial or startup experience in FMCG will be preferred.

Why Join Freshcon

This is an opportunity to lead the sales function of a fast-scaling FMCG brand with strong market potential. You’ll get to shape the company’s growth trajectory, build high-performing teams, and work closely with the leadership on long-term business strategy.

How to Apply

If this sounds like your dream opportunity, we’d love to hear from you! Please click the Apply button below to show your interest.