Senior Manager - Growth (B2B GTM)

Pixelo Digital; Navi Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Pixelo Digital is seeking a strategic and execution-focused Senior Manager – Growth (B2B GTM) to lead demand generation, brand building, and revenue growth across Pixelo Digital and Prospectoo.

You will own end-to-end B2B GTM marketing, build scalable programs across SEO, content, ABM, and paid media, collaborate with Sales, Product, and Partnerships, and drive pipeline growth in a fast-paced startup environment.

Qualifications

• 7–10 years of experience in B2B Marketing, Growth Marketing, Demand Generation, or GTM Marketing.
• Experience in SaaS, B2B Technology, IT Services, or GTM-focused organizations.
• Strong understanding of modern SEO, AEO, GEO, and Content Marketing strategies.
• Hands-on experience with multi-channel performance campaigns (Google Ads, LinkedIn Ads).
• Experience building ABM programs and driving pipeline.

Responsibilities

• Own the end-to-end B2B GTM marketing strategy across Pixelo Digital and Prospectoo.
• Develop and execute integrated demand generation campaigns to drive qualified pipeline and revenue.
• Lead SEO initiatives: Technical, On-Page, Content SEO, Programmatic SEO, AEO, and GEO.
• Build content strategies for the buyer journey: blogs, case studies, landing pages, webinars, whitepapers, and product-led content.
• Define and execute thought leadership across LinkedIn, newsletters, webinars, podcasts, and industry communities.
• Plan and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, display, remarketing, and ABM.
• Collaborate with Sales, SDR, Partnerships, and Product to improve lead quality and pipeline velocity.
• Drive website optimization, CRO, and landing page experiments to improve conversions.
• Build dashboards tracking website traffic, MQLs/SQLs, pipeline, CAC, CPL, ROAS, and revenue attribution.
• Conduct market research, ICP segmentation, and messaging refinement.
• Leverage AI-powered marketing tools to improve efficiency and content production.
• Mentor and lead the marketing team with a culture of ownership and experimentation.

Skills

GTM strategy

Growth marketing leadership

Cross-functional leadership

Analytics & attribution

Content strategy

ABM programs

Team mentorship

AI-powered marketing

Education

Bachelor's in Marketing/Business/Communications

MBA preferred

Tools

Google Ads

LinkedIn Ads

GA4

Ahrefs

SEMrush

HubSpot

Salesforce

LinkedIn Sales Navigator

LinkedIn Campaign Manager

Job description

About Pixelo:

As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.

About the Role

We are looking for a strategic and execution-focused Senior Manager – Growth (B2B GTM) to lead Pixelo Digital's marketing initiatives across demand generation, brand building, and revenue growth. This role requires someone who understands modern B2B GTM motions and can build scalable marketing programs across SEO, AEO/GEO, content, ABM, performance marketing, and product marketing.

You will work closely with leadership, sales, partnerships, and product teams to drive pipeline growth for Pixelo Digital and Prospectoo, our B2B GTM intelligence platform. The ideal candidate is data-driven, customer-obsessed, and thrives in a fast-paced startup environment where ownership and experimentation are encouraged. Pixelo Digital helps SaaS, IT, and services companies build predictable revenue engines through outbound, SEO, ABM, and paid media, while Prospectoo powers GTM teams with B2B data and intent intelligence.

Key Responsibilities

• Own the end-to-end B2B GTM marketing strategy across Pixelo Digital and Prospectoo.
• Develop and execute integrated demand generation campaigns to drive qualified pipeline and revenue.
• Lead SEO initiatives, including Technical SEO, On-Page SEO, Content SEO, Programmatic SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Build content strategies targeting every stage of the buyer journey, including blogs, case studies, landing pages, comparison pages, webinars, whitepapers, and product-led content.
• Define and execute thought leadership initiatives across LinkedIn, newsletters, webinars, podcasts, and industry communities.
• Plan and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, display advertising, remarketing, and account-based advertising.
• Design and execute Account-Based Marketing (ABM) campaigns targeting high-value enterprise accounts.
• Collaborate with Sales, SDR, Partnerships, and Product teams to improve lead quality, conversion rates, and pipeline velocity.
• Drive website optimization, CRO initiatives, and landing page experimentation to improve conversion performance.
• Build marketing dashboards and track key metrics such as website traffic, MQLs, SQLs, pipeline contribution, CAC, CPL, ROAS, and revenue attribution.
• Conduct competitor analysis, market research, ICP segmentation, and messaging refinement.
• Leverage AI-powered marketing tools and automation platforms to improve campaign efficiency and content production.
• Manage external agencies, freelancers, and marketing vendors where required.
• Mentor and lead the marketing team while fostering a culture of ownership, experimentation, and continuous improvement.
• Stay updated with emerging trends in AI search, B2B GTM, demand generation, and marketing technology.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is preferred.
• 7 to 10 years of experience in B2B Marketing, Growth Marketing, Demand Generation, or GTM Marketing.
• Proven experience in SaaS, B2B Technology, IT Services, or GTM-focused organizations.
• Strong understanding of modern SEO, AEO, GEO, Technical SEO, and Content Marketing strategies.
• Hands-on experience managing Google Ads, LinkedIn Ads, and multi-channel performance marketing campaigns.
• Experience building and executing Account-Based Marketing (ABM) programs.
• Strong understanding of marketing analytics, attribution, conversion optimization, and CRM platforms.
• Experience with tools such as Linkedin Sales Navigator, Apollo, Lusha, Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, and AI marketing tools.
• Strong communication, presentation abilities along with good analytical, project management, and stakeholder management skills.
• Demonstrated ability to manage multiple cross-functional initiatives in a high-growth environment.
• Self-driven, highly organized, and comfortable working with minimal supervision.

Contact Information: [e-mail]