Senior Manager - Growth

Pocket FM; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Pocket FM is seeking a growth-focused strategist to accelerate engagement, retention, and monetization across the user lifecycle. You will work with writers, product and analytics teams to design scalable experiments and growth loops.

You will own initiatives from concept to completion, translate user insights into actionable plans, and collaborate across content, product, and tech to reach new markets. The role requires comfort with AI-enabled workflows and a bias for action, with a track

Qualifications

• 3-5 years of growth or related experience.
• Strong problem-solving and data-driven decision-making skills.
• Ability to translate concepts into actionable plans with measurable outcomes.

Responsibilities

• Drive engagement, retention and monetization across the user lifecycle.
• Lead content-led growth and expansion initiatives across markets.
• Design and run data-driven experiments to scale growth.
• Partner with content, product and analytics teams to execute scalable strategies.
• Leverage AI-native workflows to automate lifecycle interventions.

Skills

Growth strategy

Data-driven decisions

Cross-functional leadership

Experimentation

Problem solving

AI Tools

Tools

LLM workflows

Analytics tools

Job description

At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.

Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide

You’ll be solving for one of these problem statement

• Customer Lifecycle Growth & Retention: Drive engagement, retention, and monetization across the user lifecycle with a deep focus on building scalable retention loops and improving lifetime value
• Content-Led Growth & Expansion: Drive the content charter for retention, scaling high-performing content to reach new audience segments while supporting launches in new markets
• Data-Driven Experimentation: Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention models
• Cross-Functional Leadership: Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres
• Scaling: Leverage AI-native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scale

Here’s what we are looking

• 3-5 years of work experience in growth or related roles
• Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetization
• Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learning
• A deep understanding of user needs, preferably gained in consumer-first companies
• Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
• Action bias: solves problems, executes, and iterates as needed