Growth Manager

Pocket FM; Bengaluru Urban; On-site; INR 600,000 - 900,000; Full time

Job summary

Pocket FM, an AI-powered entertainment company, is seeking a Growth specialist to drive retention, engagement, and monetization across the user lifecycle. You will partner with content, product, and analytics teams to design scalable experiments, leveraging AI-native workflows and LLM-based tools to fuel growth at scale.

We expect 2-4 years in growth or related roles, strong data-driven problem solving, and a hands-on, collaborative approach to ship measurable results.

Qualifications

• 2-4 years of work experience in growth or related roles.
• Strong data-driven problem solving and ability to break large problems into solvable pieces.
• Proven track record delivering measurable retention and monetization outcomes.
• Comfort with AI automation tools and LLM-based workflows.

Responsibilities

• Drive customer lifecycle growth and retention at scale.
• Lead content-led growth and expansion to new markets.
• Execute data-driven experiments to test and scale initiatives.
• Collaborate with content, product, and analytics teams to design experiments.

Skills

Growth mindset

Data-driven decision making

Cross-functional collaboration

Problem solving

AI automation tools

LLM-based workflows

User-centric approach

Tools

LLM platforms

Job description

At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.

Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven.At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide.

You’ll be solving for one of these problem statements:

• Customer Lifecycle Growth & Retention: Drive engagement, retention, and monetization across the user lifecycle with a deep focus on building scalable retention loops and improving lifetime value
• Content-Led Growth & Expansion: Drive the content charter for retention, scaling high-performing content to reach new audience segments while supporting launches in new markets
• Data-Driven Experimentation: Move beyond traditional acquisition experiments to test, iterate, and scale initiatives that deepen user engagement, taking inspiration from gaming industry retention models
• Cross-Functional Leadership: Partner with content, product, and analytics teams to design and execute experiments that drive sustainable growth, leveraging insights to inform scalable strategies across diverse genres
• Scaling: Leverage AI-native workflows to automate and personalize lifecycle interventions, enhancing retention and monetization at scale

Here’s what we are looking for:

• 2-4 years of work experience in growth or related roles
• Astute problem-solving skills and the ability to break (seemingly) large problems into smaller, practical, solvable pieces with a data-driven approach to decision-making
• Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes across retention, engagement, and monetizaton
• Track record of productive teamwork—starts with “why” rather than “what,” enjoys getting hands dirty, and possesses a drive for continuous learnng
• A deep understanding of user needs, preferably gained in consumer-first companies
• Comfort working with AI automation tools and exposure to LLM-based workflows to drive scalable growth initiatives
• Action bias: solves problems, executes, and iterates as needed