Senior Digital Marketing Strategist
MagicWorks IT Solutions Pvt. Ltd.
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Job summary
MagicWorks IT Solutions Pvt. Ltd., a Pune-based AI-first digital marketing agency, is seeking a Senior Digital Marketing Strategist for an international client account.
The role blends strategy with hands-on execution, focusing on organic growth, personal branding, and thought leadership across SEO, content, email, YouTube, and podcast formats. You will coordinate with a US-based client, lead cross-functional teams, and design SOPs and quality gates to scale the founder's brand and the company's
Qualifications
- 8–10+ years of senior digital marketing with proven organic growth results.
- Hands-on personal branding and thought leadership experience.
- Experience scaling podcasts and YouTube with cross-functional teams.
Responsibilities
- Lead the organic growth strategy for multi-channel campaigns.
- Scale podcast and YouTube presence while growing email lists.
- Develop SOPs and quality gates across content teams.
- Coordinate with US client and cross-functional teams to deliver results.
- Measure performance with dashboards and regular re-forecasting.
Skills
Education
Tools
Job description
Digital Marketing · Organic Growth Strategy (Client Account)
Pune, India · Hybrid or In-office · US Client Account (Happiness Squad)
Location Pune, India · Hybrid or In-office (On-site)
Experience 8 to 10+ Years
Salary Range Competitive, matched to experience and impact (not capped by a fixed band)(Salary not a bar for a deserving candidate)
Qualification Preferred: Bachelor's degree in Marketing, Business, Communications, or a related field
An MBA or equivalent qualification is an advantage
Mandatory Must Have 8 to 10+ years of senior digital marketing experience with a proven track record driving organic growth strategy, plus hands-on personal-branding and thought-leadership experience
Preferred Candidate A senior digital marketing strategist with 8 to 10+ years of experience who has genuinely driven organic growth, not just reported on it, across SEO, content, and at least one owned-audience channel (email, YouTube, or podcast). The ideal candidate has hands-on experience building a founder or executive's personal brand and thought-leadership presence, understands how AI search and large language models assess digital authority, and has designed SOPs and quality-gate processes that cross-functional teams actually follow. Comfortable coordinating directly with a US-based client and managing multiple moving parts (a guest tracker, an SEO task list, a content calendar) at once.
MagicWorks IT Solutions Pvt. Ltd. is a Pune-based AI-first digital marketing agency that turns traffic, leads, and operations into predictable revenue. With 17+ years of experience, a team of 30+ experts, and a 98% client satisfaction rate, we help businesses across Education, Manufacturing, Real Estate, Travel, Hospitality, and more achieve measurable growth.
We are looking for a highly experienced Digital Marketing Strategist to act as the central driving force for organic growth on a senior international client account: Happiness Squad, a Boulder, Colorado based organizational-flourishing consultancy founded by former McKinsey partner Ashish Kothari. This is a senior role that combines strategy with hands-on execution (roughly 50% strategy, 50% hands-on). You will scale both the client's company brand and the founder's personal profile, oversee several channels at once (SEO, YouTube, and podcast), and hold the whole system together with strong synchronisation and quality control across the teams that execute: a video editor, content writers, and web developers. The mandate is to help scale the client's podcast, The Flourishing Edge, from around 150 downloads per episode to 1,000-plus within 12 months, while driving organic growth across the wider digital presence.
Drive the organic growth strategy for the business, focused on ranking high-volume keywords, growing the podcast audience, and scaling the YouTube channel
Elevate the founder's personal brand alongside the company brand, making sure original ideas and IP reach the right audience rather than chasing follower counts
Generate new content (articles, infographics, resource pages, pillar content) to expand organic traffic; identify content gaps using Ahrefs and produce briefs for AI-assisted drafting
Get the founder booked on relevant conferences and speaking stages (6 to 12 per year)
Own and grow the email and newsletter audience (around 5,400 warm contacts across Active Campaign and the LinkedIn newsletter)
Run a weekly send tied to each podcast episode, and grow the list through lead magnets built around the audience's real problems
Use guest platforms to spread awareness through personalised guest content kits (a LinkedIn post and video clips from the Video and Social team)
Follow up with guests to secure distribution on their platforms: reviews, backlinks, social collaboration
Get the founder booked as a guest on other podcasts, the single most effective growth tactic at this stage (2 to 4 per month)
Stay ahead of algorithm changes and build the brand's presence and citations across high-authority platforms (LinkedIn, Medium, Reddit, Quora) using proper canonical syndication so the website remains the primary source
Position the brand to be recognised and cited by AI-driven search and large language models
Establish clear SOPs and manual quality gates so every asset, across Apple Podcasts, YouTube, blogs, and social, stays tightly in sync
Own the single source of truth for each core content piece: one keyword and master title per episode, referenced correctly across every medium
Coordinate with the SEO team on site speed, crawlability, schema markup, transcript embedding, and site structure
Set up manual and AI-assisted checks so execution teams do not miss critical elements before anything goes live
Coordinate and set quality benchmarks across content writers, video editors, and web developers
Define the measurement framework (reach, audience, engagement, search, demand), report clearly, and re-forecast as real data arrives
Weekly tracking: downloads per episode, YouTube views/subscribers/Shorts performance, LinkedIn engagement, blog traffic, and keyword rankings
Monthly growth report: trend analysis, wins and misses, and recommendations against the 12-month milestone tracker (150 to 1,000 downloads per episode)
- 8 to 10+ years of senior digital marketing experience with a clear track record of driving organic growth strategy
- Extensive, proven experience in personal branding and building thought-leadership profiles
- Deep understanding of the shifting SEO and AEO landscape, and how large language models and AI search assess digital authority
- Strong leadership: able to coordinate, synchronise, and set quality benchmarks across cross-functional teams
- A record of designing SOPs and quality-gate processes that teams actually follow
- Solid understanding of podcast and YouTube growth
- Email marketing and newsletter growth experience (e.g. Active Campaign)
- Experience using AI tools (ChatGPT, Claude, or similar) in content workflows
- Highly organised: comfortable running a guest tracker, a guesting pipeline, an SEO task list, and community presence simultaneously
- Excellent English communication; comfortable working with a United States based client
- Experience with founder-led, B2B, or wellbeing and leadership brands
- Hands-on familiarity with SEO tools (Ahrefs, SEMrush, Google Search Console) and YouTube analytics
- Comfort with cold outreach and relationship-building over email
- Experience coordinating with clients across United States time zones
- Familiarity with podcast platforms such as Captivate, Apple Podcasts, and Spotify
- Enough grounding in paid amplification to brief and guide it, even if not executing it directly
This is a senior, strategy-first mandate with real ownership of an international client account, roughly 50% strategy and 50% hands-on execution. Success in the first 90 days looks like: a full content SOP and quality-gate system live and adopted by the executing teams, the keyword strategy and single-source-of-truth workflow running for every episode, a working cross-team cadence with clear ownership, the weekly owned-audience email live with list growth underway, and baseline KPIs with a regular reporting rhythm established. Compensation is not a roadblock for the right candidate — a competitive package is matched to the impact you bring, not capped by a fixed band.
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