Senior Manager- Growth

Swiggy; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Swiggy CREW is seeking a Senior Manager of Growth to own strategy and execution for core growth levers—user acquisition, partnerships, and funnel optimization—working with the Director, Growth to set plans and drive measurable outcomes. You will operate at both strategic and hands-on levels, proposing bets and running them end-to-end.

Based in Bengaluru with 5 days WFO in Whitefield, you will collaborate with product and data teams to scale CREW’s premium travel concierge platform, optimize CAC,

Qualifications

• 4–7 years in growth, performance marketing or partnerships.
• Hands-on with Google Ads and Meta Ads Manager.
• Experience pulling and interpreting analytics with Claude.
• Experience sourcing and running a brand or platform partnership from scratch.
• Strong discipline running structured A/B tests.
• Strategic enough to make a case for a bet, execution-first enough to run it yourself.

Responsibilities

• Own user acquisition strategy & execution across channels and campaigns.
• Identify and manage brand and platform partnerships to drive efficient growth.
• Set channel-level strategy across Google, Meta and programmatic; manage budgets and bid strategy.
• Diagnose funnel drop-offs using event data and prioritize fixes.
• Build and refine audiences and suppression logic for efficient spend.
• Run structured A/B tests end to end from hypothesis to rollout.

Skills

Growth experience

Google Ads

Meta Ads Manager

Analytics with Claude

Partnerships

A/B testing

Strategy & execution

Tools

Claude

Job description

Job Description:

Job Description

Senior Manager — Growth, CREW, Swiggy

Function: Growth · Reports to: Director, Growth
Location: Bengaluru, 5 days WFO in Whitefield
Role: Senior Manager

About CREW

CREW is the latest app launched by the House of Swiggy — a premium personal travel concierge built for the discerning traveller. CREW guards your wallet and elevates your trip, handling flights, stays, visas, cabs and the dozen small frictions that make travel stressful.

CREW is at an inflection point — the product works, and the next phase is about scaling growth with discipline: the right users, at the right cost, compounding into a durable business.

The Role

This role owns the strategy and execution for CREW's core growth levers — user acquisition, performance marketing, partnerships and funnel optimization — working closely with the Director, Growth to set the plan for each, then driving it to a shipped, measured outcome. You'll operate at both altitudes: proposing the channel or partnership bet, and being the one who runs it.

What You'll Own

• User acquisition strategy & execution. Propose and run the acquisition plan across channels — where to spend, on whom, and why — then execute the campaigns yourself.

• Partnerships for growth. Identify, pitch and manage brand and platform partnerships that bring in the right traveller at efficient cost; own the relationship from first conversation to signed deal to live campaign.

• Performance marketing. Set channel-level strategy across Google, Meta and programmatic, and own execution — budget pacing, bid strategy, creative testing, and reading incrementality rather than trusting the platform dashboard blindly.

• Funnel diagnostics. Diagnose drop-offs at every stage using event-level data and turn findings into a prioritized fix list.

• User targeting. Build, refresh and prune audiences and lookalikes; own suppression logic so spend isn't wasted on users who’ll never convert.

• Experimentation. Run structured A/B tests end to end — hypothesis, sample size, significance, rollout — and maintain a real testing backlog.

• Campaign & storefront execution. Plan and execute the on-app campaign calendar and storefront merchandising in line with CREW's broader growth strategy.

• CAC & conversion reporting. Own the weekly dashboard — CAC, conversion by stage, cohort retention — and flag anomalies and emerging bets before they show up in a leadership review.

• Growth product execution. Work directly with product and data teams to ship the funnel and journey fixes that come out of your own diagnostics.

Qualifications

What Makes You a Fit

• 4–7 years in growth, performance marketing or partnerships roles, with a track record of both proposing a channel/partnership bet and personally executing it.

• Hands-on with Google Ads, Meta Ads Manager and an attribution/analytics stack.

• Comfortable running data analytics independently with Claude — pulling and interpreting your own numbers rather than waiting on a data team.

• Experience sourcing and running a brand or platform partnership from scratch, not just managing an inherited one.

• Real discipline running A/B tests — sample size, significance, and knowing when a result is noise.

• Strategic enough to make the case for a bet, execution-first enough to run it yourself.

Nice to have: travel/OTA exposure; hands-on experience with a CDP or MMP (CleverTap, MoEngage, AppsFlyer, Branch or equivalent).

Additional Information

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

• Team: Crew
• BusinessUnit: Crew
• Department.: Crew