Senior Manager, Global Digital Marketing – Lonza Lonza

BiotechReality; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Lonza in Gurugram, India, seeks a Senior Manager of Global Digital Marketing to own digital strategy for ACHIEV®, Capsugel's B2B e-commerce and customer portal. You’ll partner with product marketing, IT and regional teams to shape funnels, measure performance and drive adoption across channels.

You will lead multi-channel campaigns, manage marketing automation and content strategy, and collaborate across time zones to optimize the customer journey and campaign ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Fluent English.
• 5+ years of digital marketing platforms, campaigns, and reporting experience.
• Experience in a global B2B organization in life sciences, biotech or related industry.
• Willingness to travel 15–20% globally.
• Ability to collaborate across multiple time zones.

Responsibilities

• Lead digital marketing strategy for ACHIEV® across paid, owned and earned channels.
• Plan and run multi-channel campaigns from awareness through registrations and activation.
• Own lead nurturing flows, onboarding sequences, re-engagement campaigns and lifecycle programs.
• Manage content strategy, whitepapers, customer stories and platform messaging.
• Support SEO and web performance for ACHIEV® and CHI digital properties.
• Track traffic, conversions, CAC and LTV, turning data into action.
• Align campaigns with product roadmaps and commercial goals with cross-functional teams.
• Provide strategic direction and oversight to external agencies and vendors.
• Apply e-commerce marketing to promotions and platform positioning to grow adoption and revenue.
• Be flexible on ad hoc projects for the wider Global Digital Marketing team.

Skills

Fluent English

Digital marketing campaigns

Global collaboration

Education

Bachelor's degree in Marketing/Communications

Master's degree or MBA

Job description

The Senior Manager Global Digital Marketing position at Lonza is a leadership opening in Gurugram, India, for a marketer who wants to run digital strategy for a global life sciences brand. Listed under job ID R80085, the role sits inside the Marketing, Brand & Demand Generation organization at Capsugel, part of Lonza's Capsules & Health Ingredients (CHI) business.

Job Snapshot

• Company: Lonza
• Job title: Senior Manager, Global Digital Marketing
• Job ID: R80085
• Location: Gurugram, India
• Business unit: Capsugel, Capsules & Health Ingredients (CHI)
• Function: Marketing, Brand & Demand Generation
• Travel: 15% to 20% globally
• Listing status: Live when checked

Senior Manager Global Digital Marketing Role Overview

The Global Web & Digital Marketing team leads digital transformation across CHI. In this position, you will own digital marketing strategy, execution and reporting for ACHIEV®, Capsugel's B2B e-commerce and customer portal, while also supporting wider global digital initiatives when the team needs extra capacity.

The job blends platform marketing, digital channel management and global campaign support. You will partner with product marketing, commercial excellence, regional marketing and IT, so the work demands both strategic thinking and hands-on analysis. One day you may be shaping a funnel strategy; the next you may be diagnosing why registrations dropped in a specific region.

Key Responsibilities

1. Channel strategy: lead strategy and execution for ACHIEV® across paid, owned and earned channels, including SEM, display, LinkedIn, email, organic and content, to drive acquisition, engagement and retention.
2. Campaign planning: plan and run multi-channel campaigns with consistent messaging and brand standards, optimizing the funnel from awareness through registration to platform activation.
3. Marketing automation: own lead nurturing flows, onboarding sequences, re-engagement campaigns and full customer lifecycle programs.
4. Content strategy: manage whitepapers, customer stories, infographics, webinars and platform messaging with internal and external partners.
5. SEO and web performance: support optimization of ACHIEV® content and related CHI digital properties for users and search engines.
6. Performance reporting: track traffic, conversions, activation, retention, customer acquisition cost (CAC) and lifetime value (LTV), and turn the data into clear next steps.
7. Cross-functional collaboration: align campaigns with product roadmaps and commercial goals alongside Product Marketing, Revenue Operations, Regional Marketing and Analytics.
8. Agency management: give strategic direction, creative feedback and delivery oversight to external agencies and vendors.
9. E-commerce marketing: apply e-commerce expertise to promotions and platform positioning to grow adoption and revenue.
10. Flex support: step in on ad hoc projects and channel activations for the wider Global Digital Marketing team.

Also Check: Regulatory Affairs Specialist - Lonza, Hyderabad

Qualifications and Experience

Required

1. Bachelor's degree in Marketing, Communications, or a related field
2. Fluent English
3. 5+ years of demonstrated experience managing and executing digital marketing platforms and campaigns, including strategy, deployment and performance reporting
4. Experience in a global B2B organization in life sciences, biotech or a related industry
5. Willingness to travel 15% to 20% globally
6. Ability to collaborate across multiple time zones

Preferred

1. Master's degree or MBA