Digital Marketing Associate - Marketing Systems & Reporting (Marketo)

Lonza; Hyderabad; Hybrid; Confidential; Full time

Job summary

Lonza in Hyderabad, India is looking for a Digital Marketing Associate to support Marketing Systems and Marketing Reporting (Marketo). This office-first role offers the option to work remotely up to 40% of the time (two days per week).

The role focuses on high-quality marketing data operations, accurate reporting, and reliable execution within marketing technology platforms, reporting to the Director, Marketing Systems and Reporting.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or related field.
• 2–4 years of experience in digital marketing operations or systems.
• Hands-on experience with Marketo and Salesforce.
• Knowledge of CAN-SPAM, GDPR, and CCPA compliance in B2B.
• Strong data management and reporting skills.
• Familiarity with AI-enabled productivity tools.

Responsibilities

• Ensure data hygiene, deduplication, and enrichment workflows.
• Pull, prepare, and maintain marketing performance dashboards.
• Support events and webinars with digital promotion and lead routing.
• Document recurring processes and identify improvements.
• Assist onboarding of new marketing tech and tool adoption.

Skills

Digital marketing operations

Data management

Reporting

Education

Bachelor's degree in Marketing/Business/Information Systems or related field

Tools

Marketo

Salesforce

Google Analytics 4

Adobe Analytics

Power BI

Job description

Job Summary

Digital Marketing Associate - Marketing Systems & Marketing Reporting (Marketo)

Location: Hyderabad, India

This is an office-first role. Working together in person supports close, real-time collaboration and team alignment, enabling us to deliver our best work. You will work primarily in the office, with the flexibility to work remotely for 40% of your time (two days per week).

The actual location of this job is in Hyderabad, India. Relocation assistance is available for eligible candidates and their families, if needed.

Role Overview

The Digital Marketing Associate plays a critical execution and enablement role across Lonza's marketing tools and performance reporting ecosystem. This role supports all CDMO business platforms by ensuring high-quality marketing data operations, accurate reporting, and reliable execution within marketing technology platforms. Reporting into the Director, Marketing Systems and Reporting, this role focuses on shared services and common processes related to lead management, campaign setup support, data hygiene, and performance reporting. The role also provides digital execution support for events and webinars as needed across platforms.

What You Will Do

Marketing Data Governance

• Execute data hygiene and deduplication activities.
• Support enrichment workflows and flag data quality issues.
• Manage data imports and audience segmentation updates.
• Manage related IT tickets and user acceptance testing.

Marketing Reporting Support

• Pull and prepare marketing performance reports for various stakeholders.
• Maintain standard dashboards and reporting outputs.
• Support monthly, quarterly, and ad hoc reporting cycles.

Event and Webinar Digital Support

• Support digital promotion for events and webinars in collaboration with Marketing Operations and Strategic Marketing.
• Support Sales promotional efforts for events.
• Manage lead assignments for events and webinars.

Process, Documentation and Enablement

• Maintain documentation for recurring systems processes.
• Identify and recommend process improvements.
• Leverage AI-enabled tools such as Copilot or Power Automate to automate workflows and improve efficiency.

Digital Project and Tool Management

• Serve as a core contributor to the onboarding, rollout, and adoption of new digital marketing and commercial tools.
• Support digital project management processes for new tools, including: requirements documentation, timelines, and cross-functional coordination.
• Support change management and adoption efforts through documentation, training materials, and usage tracking.
• Actively monitor the evolving marketing technology and AI marketing tools landscape, sharing relevant insights and opportunities to support informed adoption decisions.

What we are looking for

Required

• Bachelor's degree in Marketing, Business, Information Systems, or related field.
• 2-4 years experience in digital marketing operations or systems.
• Hands-on experience with Marketo, Salesforce or equivalent.
• Working knowledge of CAN-SPAM, CCPA and GDPR compliant practices in B2B environments
• Strong data management and reporting skills.
• Familiarity with AI-enabled productivity tools.

Preferred

• Experience with project management tools (Wrike, Monday.com, Asana or equivalent).
• Intermediate knowledge of BI tools (Power BI, Tableau, Looker Studio).
• Experience with website reporting using Google Analytics 4, Adobe Analytics or equivalent.
• Familiarity with graphic design platforms (Canva, Adobe Illustrator or equivalent).