Sr Manager, Global Digital Marketing

Lonza; Gurugram District; In loco; Confidential; Tempo pieno

Descrizione del lavoro

Capsugel, part of the Global Web & Digital Marketing team, seeks a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing in Gurugram, India. Lead multi-channel campaigns for ACHIEV platform and drive user acquisition, engagement, and activation.

You will own marketing automation, content strategy, SEO support, and collaboration with Product Marketing, Revenue Operations, and Analytics to align with product roadmaps and business goals.

Competenze

• 5+ years in digital marketing with campaign management and performance reporting.
• Experience in a global B2B organization in Life Sciences or related industry preferred.
• English fluency required.

Mansioni

• Lead digital marketing strategy across paid, owned, and earned channels for ACHIEV platform.
• Plan and execute multi-channel campaigns aligned with business objectives and funnel optimization.
• Own marketing automation, lead nurturing, and lifecycle campaigns.

Conoscenze

Digital marketing leadership

Multi-channel campaigns

Marketing automation

Content strategy

SEO basics

Analytics and reporting

Global collaboration

Formazione

Bachelor’s degree in Marketing or related field

MBA preferred

Strumenti

Marketing automation platforms

CRM/Analytics tools

Descrizione del lavoro

Job Summary

The Global Web & Digital Marketing team leads digital transformation across CHI and is seeking a talented, entrepreneurial thinker to join as Senior Manager, Global Digital Marketing, part of the Marketing, Brand & Demand Generation organization at Capsugel. Location: Gurugram, India.

What you will do

• Lead digital marketing strategy and execution for the ACHIEV platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content), driving new user acquisition, engagement, and retention.
• Plan and execute multi-channel marketing campaigns aligned with ACHIEV business objectives, ensuring consistent messaging, brand standards, and optimized funnel performance from awareness through registration to platform activation.
• Own marketing automation strategy for ACHIEV, including lead nurturing flows, onboarding sequences, re-engagement campaigns, and full customer lifecycle marketing programs.
• Manage digital content strategy in collaboration with internal and external stakeholders, including whitepapers, customer stories, infographics, webinars, and platform messaging, ensuring discoverability and quality across channels.
• Support SEO and website performance for ACHIEV content and adjacent CHI digital properties, ensuring optimization for both users and search engines.
• Flex on demand to support Global Digital Marketing team with ad hoc projects, campaigns, and channel activations, bringing platform expertise and execution capability to broader CHI initiatives.
• Monitor and report on key performance indicators (traffic, conversions, activation, retention, CAC, LTV), translating data into actionable insights and continuous campaign optimization.
• Collaborate with Product Marketing, Revenue Operations, Regional Marketing, and Analytics teams to align campaigns with product roadmaps, commercial goals, and customer needs.
• Manage agency partners and external vendors, providing strategic direction, creative feedback, and execution oversight to ensure delivery quality and efficiency.
• Apply e-commerce marketing expertise to ACHIEV promotional campaigns and platform positioning, leveraging best-in-class tactics to drive adoption and revenue growth.

What we are looking for

• Bachelor s degree in Marketing, Communications, or a related field; Master s degree or MBA preferred.
• English fluent
• 5+ years demonstrated experience managing and executing in digital marketing platforms and campaigns, including strategy, deployment, and performance reporting
• Experience in a global B2B organization in Life Sciences, Biotech, or related industry
• Travel 15% to 20% Globally
• The ability and willingness to collaborate across multiple time zones.