Senior Manager - Events & Engagement

Masters Union; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Masters? Union in Gurugram invites an experienced events lead to own admissions events across online and offline formats.

You will plan, execute, travel, manage vendors, and coordinate with admissions counsellors, content, design, and marketing teams to ensure every event drives admissions conversions. The role requires strong ownership, execution skills, and the ability to work with students, parents, and internal stakeholders.

Qualifications

• Minimum 3 years of experience in events, admissions, outreach, student engagement, operations, marketing, or programme management.
• Prior experience managing or leading a team is mandatory.
• Strong experience planning and executing online and offline events.

Responsibilities

• Own high-impact admissions events across online and offline formats.
• Plan, execute, travel, manage vendors, and lead a team.
• Coordinate with admissions counsellors, content, design, and marketing teams.
• Create event pages, registrations, communications, and post-event follow-ups.
• Ensure events drive admissions conversions and brand alignment.

Skills

Event planning

Team leadership

Online events

Offline events

Travel

Project management

Job description

About Masters? Union

Founded in 2020, Masters? Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world?s top business schools and multidisciplinary universities over the next two decades.

Today, Masters? Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon?s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters? Union?s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country?s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for someone who can own high-impact admissions events and student engagement experiences for Masters? Union. This is not a basic event coordination role. We need someone who can plan, execute, travel, manage vendors, lead a team, coordinate with internal stakeholders, create event pages, manage registrations, and ensure every event directly contributes to admissions outcomes. From online webinars and masterclasses to offline city events, campus experiences, Startup Weekends, open houses, founder sessions, and conversion events ? this person will own the full event journey from idea to execution to post-event follow-up. The ideal candidate should be operationally strong, comfortable with students and parents, good with timelines, sharp with communication, and able to manage chaos without losing control.

Specifically, this role will involve

• Planning and executing high-quality admissions events across online and offline formats.
• This includes:
• Startup Weekends
• City meetups
• Webinars
• Masterclasses
• Open houses
• Campus visits
• Applicant engagement events
• Founder sessions
• Alumni/student interaction sessions
• Conversion-focused events for offered candidates
• Making sure every event feels well-planned, premium, sharp, and aligned with the Masters? Union brand.
• Owning the full event cycle:
• Event idea ? Planning ? Website page ? Registrations ? Communication ? Execution ? Attendance ? Follow-up ? Reporting
• You will be responsible for:
• Creating event plans and timelines
• Setting up event pages on the website
• Managing registration forms
• Coordinating with design and content teams for creatives
• Sending event communication through email, WhatsApp, and SMS
• Managing student confirmations and reminders
• Coordinating with speakers, faculty, alumni, and internal teams
• Handling venue, food, travel, stay, logistics, and vendor coordination
• Ensuring smooth execution on the day of the event
• Managing a Zoom webinar and a 300-person offline event.
• For online events, you will manage:
• Event links
• Registrations
• Reminder communication
• Speaker coordination
• Tech checks
• Attendance tracking
• Recordings and post-event follow-ups
• For offline events, you will manage:
• Venue coordination
• Guest lists
• Check-ins
• Travel and accommodation
• On-ground branding
• FB
• Student/parent experience
• Vendor management
• Team allocation
• Real-time issue resolution
• Playing a key role in planning and executing Masters? Union’s flagship admissions events like Startup Weekends and high-intent applicant experiences.
• This includes:
• Planning the event format
• Coordinating with mentors, founders, faculty, alumni, and students
• Managing student participation
• Creating team structures and event flows
• Handling on-ground execution
• Managing travel and stay for participants, wherever required
• Ensuring the event creates strong engagement and improves admissions conversion
• These events are not just brand-building activities. They are high-impact conversion levers.
• Ensuring all admissions events are correctly listed, updated, and managed on the website.
• This includes:
• Creating event pages
• Updating event details
• Managing registration links
• Checking page hygiene
• Coordinating with website/tech teams
• Ensuring correct dates, cities, speakers, forms, and CTAs
• Removing outdated information
• Making sure the student journey from event discovery to registration is smooth
• No broken links.
• No outdated pages.
• No wrong event details.
• No last-minute confusion.
• Working with the content and admissions teams to ensure every event has strong communication before and after the event.
• This includes:
• Invitation messages
• Reminder WhatsApps
• Confirmation emails
• Attendance follow-ups
• No-show follow-ups
• Post-event conversion messages
• Internal team updates
• Speaker and stakeholder communication
• The goal is to ensure students know exactly what to attend, why it matters, and what their next step is.
• Leading the events execution team and coordinate with multiple internal teams.
• You will work closely with:
• Admissions counsellors
• Content team
• Design team
• Performance marketing team
• Website team
• Faculty
• Alumni
• Current students
• Programme teams
• Vendors and venue partners
• You should be able to assign responsibilities, track progress, push people for closures, and ensure nothing falls through the cracks.
• Tracking:
• Registrations
• Attendance
• Attendance percentage
• Source-wise participation
• Applications generated
• Interview movement
• Offer conversions
• Admission fee conversions
• Tuition fee conversions
• Feedback from attendees
• Event-wise ROI and learnings
• Telling us which events worked, which did not, and what should change next time.

Ideal candidate will have

• Minimum 3 years of experience in events, admissions, outreach, student engagement, operations, marketing, or programme management
• Prior experience managing or leading a team is mandatory
• Strong experience planning and executing online and offline events
• Ability to travel for events across cities
• Strong ownership and execution skills