Senior Manager - Corporate marketing

Sakra World Hospital; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Sakra World Hospital in Bangalore is seeking a Manager/Senior Manager for Corporate Marketing to spearhead corporate marketing strategies, client acquisition, and strategic partnerships in a healthcare setting.

The role involves leading a marketing team, engaging with CXOs and HR heads, and delivering integrated campaigns, health talks, events, and digital branding to grow hospital visibility and market share.

Responsibilities

• Corporate Business Development: Develop and execute corporate marketing strategies aligned with the hospital's business objectives.
• Relationship Management: Build and maintain strong relationships with CXOs, HR Heads, Admin Managers, and decision-makers of corporate organizations.
• Marketing & Brand Management: Develop and implement integrated marketing campaigns to enhance hospital visibility and market share.
• Team Management: Lead and mentor the corporate marketing team, set targets, and monitor performance.
• Revenue & Performance Management: Achieve annual revenue and business development targets, analyze market trends, and track ROI on marketing activities.

Job description

Sakra World Hospital, Bangalore (JV SECOM & TOYOTA Tsusho, Japan) Manager /Senior Manager- Corporate Marketing . Candiateds from Hospitality industry also cal apply

Key Responsibilities

Corporate Business Development

• Develop and execute corporate marketing strategies aligned with the hospital's business objectives.
• Identify and onboard new corporate clients for employee healthcare and wellness programs.
• Establish strategic partnerships with large corporates, PSUs, educational institutions, and government organizations.
• Drive revenue growth through corporate health packages, annual health check-ups, and occupational health services.

Relationship Management

• Build and maintain strong relationships with CXOs, HR Heads, Admin Managers, and decision-makers of corporate organizations.
• Manage key corporate accounts and ensure high levels of client satisfaction.
• Strengthen relationships with insurance companies, TPAs, and referral partners.
• Resolve escalations and ensure seamless service delivery to corporate clients.

Marketing & Brand Management

• Develop and implement integrated marketing campaigns to enhance hospital visibility and market share.
• Lead corporate events, health talks, wellness initiatives, CMEs, and health camps.
• Collaborate with digital marketing teams to strengthen online brand presence.
• Represent the hospital at industry forums, conferences, and networking events.

Team Management

• Lead and mentor the corporate marketing team.
• Set individual and team targets and monitor performance.
• Provide coaching and training to improve business development effectiveness.
• Ensure adherence to hospital policies and quality standards.

Revenue & Performance Management

• Achieve annual revenue and business development targets.
• Analyze market trends, competitor activities, and customer requirements.
• Prepare business forecasts, MIS reports, and strategic recommendations.
• Track and improve ROI on marketing and promotional activities.