Senior Manager - Collaborations & Drops

Officially Ethos; Gurugram District; On-site; INR 4,200,000 - 6,200,000; Full time

Job summary

Ethos seeks a dynamic leader to head Collaborations & Drops, driving high-impact partnerships, capsule collections and exclusive launches that elevate desirability and unlock new audiences. You will blend strategic thinking with creative instincts, leveraging a strong network across luxury, fashion, culture and entertainment.

The role focuses on building hype while maintaining brand consistency, negotiating partnerships, and leading end-to-end campaigns across marketing, digital, retail and PR

Qualifications

• 8-12+ years of total experience in brand collaborations or marketing.
• Proven track record in executing collaborations or drops.
• Strong network across designers, brands, creators and cultural platforms.
• Deep understanding of hype culture and premium positioning.
• Excellent negotiation, storytelling and project management skills.

Responsibilities

• Define and lead collaboration roadmap across luxury, fashion, design and culture.
• Identify and secure partnerships with brands, designers, artists, and influencers.
• Build long-term strategic alliances to enhance brand equity and relevance.
• Conceptualize exclusive product drops and limited editions with partners.
• Develop hype-building strategies and co-create unique offerings.
• Own end-to-end campaigns from ideation to post-drop analysis.
• Ensure consistent storytelling across consumer touchpoints.
• Stay ahead of trends and translate moments into activations.
• Lead negotiations, contracts and relationship management with partners.
• Collaborate with buying, retail, CRM and e-commerce teams.

Skills

Brand collaborations

Partnerships

Marketing campaigns

Negotiation

Project management

Entrepreneurial mindset

Stakeholder management

Job description

We are seeking a dynamic and culturally attuned leader to head Collaborations & Drops at Ethos. This role will be responsible for conceptualizing, securing, and executing high-impact brand collaborations, limited-edition launches, and cultural "drop" moments that elevate brand desirability, drive engagement, and unlock new audiences.

The ideal candidate blends strategic thinking with creative instinct, has a strong network across luxury, fashion, culture, and entertainment, and understands how to build hype-driven yet brand-consistent launches.

Key Responsibilities

• Define and lead Ethos' collaboration roadmap across luxury, fashion, design, and culture
• Identify and secure partnerships with brands, designers, artists, and cultural influencers
• Build long-term strategic alliances that enhance brand equity and relevance

2. Drops & Limited Editions

• Conceptualize and execute exclusive product drops, capsule collections, and limited-edition releases
• Work closely with brand partners and internal merchandising teams to co-create unique offerings
• Develop hype-building strategies (teasers, waitlists, exclusivity mechanics)

3. Go-to-Market & Campaign Execution

• Partner with marketing, digital, retail, and PR teams to launch integrated campaigns
• Own end-to-end execution- from ideation to launch and post-drop analysis
• Ensure consistent storytelling across all consumer touchpoints

4. Cultural & Trend Leadership

• Stay ahead of global and local trends in luxury, streetwear, and culture-driven commerce
• Translate cultural moments into relevant brand activations
• Position Ethos as a leader in curated, high-impact collaborations

5. Partnerships & Stakeholder Management

• Lead negotiations, contracts, and relationship management with partners
• Collaborate with internal teams including buying, retail, CRM, and e-commerce
• Manage external agencies and creative partners

6. Performance & Insights

• Define KPIs for collaborations and drops (engagement, sell-through, customer acquisition, PR impact)
• Analyze performance and refine strategies for future launches

Requirements

• 8-12+ years of total experience.
• Good experience in brand collaborations, partnerships, or marketing (luxury, fashion, lifestyle, or consumer brands preferred)
• Proven track record of executing successful collaborations or product drops
• Strong network across designers, brands, creators, and cultural platforms
• Deep understanding of consumer behavior, hype culture, and premium positioning
• Excellent negotiation, storytelling, and project management skills
• Entrepreneurial mindset with high ownership and execution capability

WHO SHOULDNT APPLY

Note: Career stability is a mandatory screening criterion for this role. if you have been jumping roles every 2 years, this is not the place for you to interview.

• Candidates must demonstrate a stable and consistent career trajectory, with a minimum tenure of 3 years with each organization being the expected benchmark.
• Candidates with frequent job changes, repeated short tenures or a pattern of moving between organizations every few months will generally not be considered suitable.