Job Title: Senior Manager - Business Development
Location: Chhattisgarh
CTC: 10-12 Lpa
Role Overview
This role is responsible for driving regional business growth by building strong retailer partnerships, leading sales teams, and expanding into new markets. The Senior Manager - Business Development will own revenue performance, sales strategy execution, and overall channel strength, while working closely with cross-functional teams to ensure smooth and consistent execution on the ground.
Key Responsibilities
- Design and execute regional business development strategies focused on sustainable revenue growth, market penetration, and long-term profitability.
- Build and scale a strong retailer ecosystem through large-scale onboarding, activation, and performance improvement of retail partners.
- Lead and mentor Sales Managers and field teams by setting clear performance benchmarks, developing leadership capability, and creating a high-performance sales culture.
- Identify new territories, emerging markets, and strategic partnership opportunities to accelerate business expansion.
- Own regional sales targets, forecasting, budgeting, and business planning to ensure predictable growth and effective ROI management.
- Manage key retailer accounts and external stakeholders, handle escalations, and strengthen long-term relationships built on trust and performance.
- Ensure a healthy order pipeline, timely collections, strong credit discipline, and compliance with financial and governance norms.
- Review MIS reports and performance dashboards, analyze trends, and present clear, actionable insights to senior leadership.
- Drive process excellence across sales operations, including scheme governance, merchandising standards, and consistent brand visibility in the market.
- Collaborate closely with Marketing, Supply Chain, Finance, and Operations teams to ensure seamless execution of business initiatives and market plans.
Skills & Competencies
- Strong understanding of business development, sales strategy, and channel management
- Proven leadership experience managing regional sales teams and large retailer networks
- Ability to read market trends, identify growth opportunities, and translate strategy into execution
- Sound financial acumen with experience in forecasting, budgeting, and collections management
- Data-driven mindset with strong analytical and MIS review capabilities
- Excellent stakeholder management and cross-functional coordination skills
- Hands-on, execution-focused approach with the ability to manage scale and complexity
Experience & Background
- Significant experience in business development or sales leadership roles, preferably managing regional or multi-market operations
- Exposure to retailer-led or channel-driven business models
- Demonstrated success in driving revenue growth, market expansion, and team performance