Senior Manager

MSM Global Education; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MSM Global Education is seeking a dynamic Business Development professional to drive client acquisition and growth across schools, colleges, universities and EdTech platforms in India. You will map decision-makers, conduct outreach, and lead end-to-end sales cycles from introduction to renewal.

You will collaborate with internal teams to tailor proposals, present services, and deliver exceptional client experiences, while leveraging AI-powered tools for smarter prospecting and CRM discipline.

Qualifications

Responsibilities

• Identify and target potential clients including schools, colleges, universities, EdTech platforms, and coaching institutes across assigned territories.
• Conduct market research to map decision-makers and key contacts within target institutions.
• Execute outreach through cold calls, emails, LinkedIn, and networking events to generate and qualify leads.
• Schedule and conduct client meetings, presentations, and pitches to introduce and position the agency's services.
• Develop compelling proposals and respond to RFPs in collaboration with the internal creative and strategy teams.
• Drive consistent new client acquisition and build a healthy sales pipeline at all times.
• Develop and maintain strong, long-term relationships with existing clients to ensure high satisfaction and loyalty.
• Act as the primary point of contact for clients managing expectations, resolving concerns proactively, and ensuring smooth delivery of services.
• Work closely with the technical and client servicing teams to ensure clients receive the best possible experience.
• Drive contract renewals and up-sell/cross-sell additional services to existing accounts to grow revenue.
• Monitor receivables and ensure timely collection of payments from clients.

Job description

Business Development & Client Acquisition

• Identify and target potential clients including schools, colleges, universities, EdTech platforms, and coaching institutes across assigned territories.
• Conduct thorough market research to map the right decision-makers and key contacts within target institutions.
• Execute outreach through cold calls, emails, LinkedIn, and networking events to generate and qualify leads.
• Schedule and conduct client meetings, presentations, and pitches to introduce and position the agency's services.
• Develop compelling proposals and respond to RFPs in collaboration with the internal creative and strategy teams.
• Drive consistent new client acquisition and build a healthy sales pipeline at all times.

Client Servicing & Retention

• Develop and maintain strong, long-term relationships with existing clients to ensure high satisfaction and loyalty.
• Act as the primary point of contact for clients managing expectations, resolving concerns proactively, and ensuring smooth delivery of services.
• Work closely with the technical and client servicing teams to ensure clients receive the best possible experience.
• Drive contract renewals and up-sell/cross-sell additional services to existing accounts to grow revenue.
• Monitor receivables and ensure timely collection of payments from clients.

Digital Strategy & Client Advisory

• Leverage a solid understanding of digital marketing to advise clients on strategies best suited to their goals — admissions, brand awareness, enrolment growth, etc.
• Answer client questions on how digital interactions fit into their broader marketing and communication strategy.
• Provide clients with campaign performance reports and actionable insights on a regular basis.
• Stay updated on trends in digital marketing and the education sector to bring fresh, relevant ideas to clients.
• Position the agency as a trusted growth partner — not just a vendor — by connecting digital strategy to the client's larger business objectives.

AI-Enabled Prospecting & Pipeline Management

• Use AI and modern prospecting platforms (LinkedIn Sales Navigator, Apollo, Clay, HubSpot/CRM, ChatGPT, Gemini, Claude, Perplexity, and similar) to research faster, personalise outreach, and build more intelligent pipelines.
• Apply AI for account research, decision-maker mapping, prospect and competitor intelligence, pitch and meeting preparation, and proposal development.
• Maintain CRM discipline and use AI-assisted tools for pipeline prioritisation and follow-up.
• Focus on relevant, intelligent, and highly targeted outreach rather than mass emailing.

Targets & Reporting

• Work on a quarterly target basis and ensure revenue goals are met consistently.
• Maintain accurate records of leads, opportunities, and pipeline status in CRM tools.
• Report regularly to the Sales Head on territory performance, deal progress, and market insights.