Lead SEO

SuperOps; Chennai; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

SuperOps seeks a Senior SEO Leader to own the organic roadmap across traditional search and AI answer engines. You will lead technical SEO initiatives, improve high-intent pages, and coordinate content strategy with product marketing to drive pipeline.

You will measure success with GA4 and Search Console, optimise site health, and build repeatable workflows that scale across our SaaS ecosystem.

Qualifications

• 6–8 years hands-on SEO experience, ideally in B2B SaaS.
• Proven track record of growing organic traffic and pipeline.
• Strong technical SEO, including site architecture and structured data.
• Experience shaping content strategies around buyer intent.

Responsibilities

• Own organic roadmap across search and AI answer engines.
• Lead technical SEO for site health, launches, and migrations.
• Structure content for AI systems and search engines to cite.
• Measure impact using GA4, Search Console and HubSpot.

Skills

SEO Strategy

Technical SEO

Content Strategy

AI in SEO

Analytics & Reporting

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Job description

• Own one organic roadmap across search and AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode).
• Map content to the buyer's decision journey, from problem to comparison and decision, not just to keyword volume.
• Shift investment toward evaluation and decision-stage content while protecting the authority we have already built.
• Build credible evidence about SuperOps beyond our own website, across review sites, communities and publications, and test what shapes AI answers.

Content

• Own the organic content plan: thought leadership, use-case, comparison, alternatives, integration and solution pages, plus refreshes of existing content.
• Write clear briefs and set the quality bar for writers: search intent, structure, original insight, product accuracy and E-E-A-T.
• Structure content so search engines and AI systems can understand and cite it.
• Work with Product Marketing so organic content reflects how we want buyers to understand SuperOps.

Technical SEO

• Own site health with the Web team: crawlability, indexation, site architecture, internal linking, Core Web Vitals and structured data.
• Lead SEO for site launches, new page types and localisation.
• Improve high-intent pages (product, pricing, comparison) for both ranking and conversion.
• Design and run AI-assisted workflows for research, content briefs, content QA, internal linking, technical monitoring and reporting.
• Build in human review where accuracy and quality matter, and document each workflow so others can run it.
• Measure what each workflow saves and improves, and retire the ones that don't earn their keep.

Measurement

• Measure organic from visibility to traffic to pipeline, using Search Console, GA4 and HubSpot, with Marketing Operations.
• Track AI-answer visibility: which buyer questions mention SuperOps, our share of voice, how we are described and which sources AI relies on.
• Spot changes early, explain what changed and why, and separate measured data from tool estimates.

What success looks like in the first six months

• A prioritised SEO and AEO roadmap with clear goals and measures.
• A decision-stage content programme live, and the highest-value existing pages refreshed.
• Main technical issues resolved, with ongoing site-health monitoring.
• Reliable measurement of organic and AI-answer visibility, connected to pipeline.
• At least two AI-assisted SEO workflows in regular use, with measurable gains in speed or quality.

What you bring

Must-have

• 6-8 years of hands-on SEO experience, ideally in B2B SaaS.
• A track record of growing organic traffic and pipeline, with examples you can explain end to end.
• Strong technical SEO, including site architecture, structured data and site launches or migrations.
• Experience building content strategies around buyer intent and writing briefs that produce high-quality content.
• Hands-on experience improving visibility in AI answer engines, and a clear view of how to measure it.
• Practical experience using AI tools in SEO and content workflows, with sound judgment on where human review is needed.
• Strong command of Search Console, GA4, a crawler such as Screaming Frog, and a major SEO platform such as Ahrefs or Semrush.

Strong advantage

• SEO for IT, security or other technical B2B products.
• Supporting a move from SMB to mid-market or enterprise buyers.
• Comparison and alternatives programmes, programmatic SEO or localisation.
• Automating SEO work with tools such as n8n, APIs or AI coding assistants.

You’ll thrive here if

• You think in pipeline and buyer decisions, not just rankings and traffic.
• You question data before trusting it, and back decisions with evidence.
• You care about content that is genuinely useful, accurate and original.
• You build repeatable systems and document them so others can run them.