Senior Finance Manager – D2C & E-commerce

The Artment; New Delhi; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

The Artment in Delhi is seeking a Senior Finance Manager to lead the Finance & Accounts function, working closely with the CFO and founders as the business scales. This role focuses on controllership, MIS, working capital, compliance, marketplace reconciliations, budgeting and commercial finance, while leading the broader finance team.

We seek a CA with 6–10+ years in D2C or consumer‑facing environments, with hands‑on experience in e‑commerce marketplace accounting, reconciliations and

Qualifications

• CA qualification required with 6–10+ years of experience.
• Experience in D2C, e-commerce, retail or consumer businesses.
• Strong knowledge of GST, TDS, tax compliance and audits.

Responsibilities

• Lead the Finance & Accounts team and ensure timely close.
• Own P&L, balance sheet, cash flow, and MIS reporting.
• Drive budgeting, forecasting and variance analysis across channels.
• Manage working capital including inventory, receivables and payables.
• Oversee reconciliations for marketplaces and channel-level adjustments.
• Develop dashboards and investor reporting; support fundraising.

Skills

Financial analysis

Cash flow management

Budgeting

Forecasting

Reconciliations

Team leadership

Education

Chartered Accountant

Tools

ERP system

BI tools

Accounting software

Job description

The Artment is looking for a Senior Finance Manager to lead our Finance & Accounts function and work closely with the CFO and founders as we scale the business.

We are looking specifically for someone with strong experience in D2C, e-commerce, retail or consumer businesses who understands the financial complexity of operating across multiple online channels.

This is a hands‑on leadership role with ownership across controllership, MIS, working capital, compliance, marketplace reconciliations, budgeting and commercial finance, while managing the broader finance team.

Key responsibilities

• Lead and manage the Finance & Accounts team, ensuring strong ownership and timely execution across the function
• Own monthly closing, P&L, Balance Sheet, Cash Flow, MIS and management reporting
• Drive budgeting, forecasting and variance analysis across business functions and channels
• Manage working capital across inventory, receivables, payables and cash‑flow planning
• Own financial reconciliations across D2C website, marketplaces, quick‑commerce and other sales channels
• Ensure accurate reconciliation of marketplace settlements, commissions, logistics charges, returns, deductions, TCS and other channel‑level adjustments
• Build visibility into channel, category and SKU‑level profitability, contribution margins and unit economics
• Partner with business teams to identify opportunities for margin improvement and cost optimisation
• Strengthen financial controls, SOPs and processes to support a rapidly scaling, high‑transaction‑volume business
• Oversee GST, TDS, taxation, statutory compliances and audits, working with external consultants and auditors where required
• Manage banking relationships, debt facilities, treasury and day‑to‑day cash management
• Support inventory accounting, landed‑cost calculations and financial controls around procurement and imports
• Develop dashboards and actionable financial insights for the CFO and founders
• Support fundraising, investor reporting, due diligence and other strategic finance initiatives as required

What we’re looking for

• CA preferred, with approximately 6–10+ years of relevant experience
• Prior experience in a D2C, e-commerce, retail, consumer internet or omnichannel business is strongly preferred
• Strong understanding of e‑commerce marketplace accounting and reconciliations
• Experience working with platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Shopify or similar channels would be highly relevant
• Strong command over accounting, controllership, MIS, taxation, audit and compliance
• Good understanding of inventory, working capital and cash‑flow management
• Ability to analyse business performance beyond accounting and translate financial data into commercial insights
• Experience managing and developing a finance/accounts team
• Strong Excel and financial modelling skills; experience with ERP/accounting and BI systems is preferred
• Comfortable working in a fast‑paced, entrepreneurial and rapidly scaling environment
• High ownership, attention to detail and ability to independently drive projects to closure

What makes this role interesting

This is not a traditional accounting role.

You will sit at the intersection of finance, operations and business strategy, helping build the financial infrastructure required to scale a multi‑channel consumer business.

The role offers significant exposure to the CFO and founders, with the opportunity to become a key finance leader within the organisation.