Social Media Executive

Brandacy; India; Remote; INR 350,000 - 500,000; Full time

Benefits offered by this job

Flexible schedule

Leave encashment

Work from home

Job summary

Brandacy is seeking a Social Media Executive to own day‑to‑day social presence across client accounts—planning content, coordinating with designers, publishing, engaging with communities, and reporting on performance.

You will manage monthly content calendars, write platform‑native captions, brief creatives, and track trends to generate ideas. This remote role offers flexible schedule and growth in digital marketing.

Qualifications

• 1–3 years managing social media, preferably in an agency or for multiple brands.
• Strong written English; ability to switch tone between brands.
• Hands‑on with Meta Business Suite, LinkedIn Campaign Manager, and at least one scheduling tool (Buffer, Hootsuite, Later, Sprout).
• Comfortable reading analytics and building reports in Excel/Google Sheets.
• Basic Canva skills; understanding of what makes a good creative brief.
• Organized enough to juggle 3–5 accounts without missing deadlines.
• Experience with both Indian and international client accounts (good to have).

Responsibilities

• Build and maintain monthly content calendars for assigned client accounts.
• Write platform-native captions, hooks, and hashtags aligned to each brand's tone.
• Brief designers and video editors; review creatives before they go live.
• Track trends, audio, formats, and platform updates and translate them into content ideas.
• Schedule and publish across Instagram, Facebook, LinkedIn, X, YouTube, and Pinterest as required.
• Monitor comments, DMs, mentions, and reviews; respond within agreed SLAs.
• Flag negative sentiment or escalations to the account lead.
• Assist with setting up and monitoring Meta and LinkedIn ad campaigns.
• Coordinate creative and copy variations for A/B testing.
• Pull weekly and monthly performance reports (reach, engagement, follower growth, CTR, leads).
• Present insights and recommendations, not just numbers.
• Maintain competitor and benchmark tracking.
• Work with SEO, content, and design teams on integrated campaigns.
• Participate in client calls; take notes and convert them into action items.
• Coordinate with influencers and micro‑creators where relevant.

Skills

Social media management

Content creation

Analytics & reporting

Community management

Tools

Meta Business Suite

LinkedIn Campaign Manager

Buffer

Hootsuite

Later

Sprout

Job description

Job description:

Social Media Executive

Company: Brandacy
Department: Digital Marketing
Experience: 1–3 years
Employment Type: Full-time

About the Role

We're looking for a Social Media Executive to own day-to-day social presence across multiple client accounts — planning content, coordinating with designers and copywriters, publishing, engaging with communities, and reporting on what's working.

Key Responsibilities

Content & Planning

• Build and maintain monthly content calendars for assigned client accounts


• Write platform-native captions, hooks, and hashtags aligned to each brand's tone


• Brief designers and video editors; review creatives before they go live


• Track trends, audio, formats, and platform updates and translate them into content ideas

Publishing & Community

• Schedule and publish across Instagram, Facebook, LinkedIn, X, YouTube, and Pinterest as required


• Monitor comments, DMs, mentions, and reviews; respond within agreed SLAs


• Flag negative sentiment or escalations to the account lead

Paid Support

• Assist with setting up and monitoring Meta and LinkedIn ad campaigns


• Coordinate creative and copy variations for A/B testing

Reporting

• Pull weekly and monthly performance reports (reach, engagement, follower growth, CTR, leads)


• Present insights and recommendations, not just numbers


• Maintain competitor and benchmark tracking

Coordination

• Work with SEO, content, and design teams on integrated campaigns


• Participate in client calls; take notes and convert them into action items


• Coordinate with influencers and micro‑creators where relevant

Requirements

• 1–3 years managing social media, preferably in an agency or for multiple brands


• Strong written English; ability to switch tone between brands


• Hands‑on with Meta Business Suite, LinkedIn Campaign Manager, and at least one scheduling tool (Buffer, Hootsuite, Later, Sprout)


• Comfortable reading analytics and building reports in Excel/Google Sheets


• Basic Canva skills; understanding of what makes a good creative brief


• Organized enough to juggle 3–5 accounts without missing deadlines

Good to Have

• Experience with both Indian and international client accounts

Benefits:

• Flexible schedule


• Leave encashment


• Work from home

Work Location: Remote