Senior Executive - Performance Marketing

Interactive Avenues Pvt. Ltd.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Interactive Avenues Pvt. Ltd. in Mumbai seeks an Executive/Senior Executive - Performance Marketing to drive bidding campaigns across major platforms and optimize performance. The role involves keyword creation, audience sizing, reporting, traffic management, and QA to deliver impactful results for global brands.

The ideal candidate will manage multi-channel campaigns, stay current with industry trends, and leverage analytics tools to report insights and optimize spend. Immediate joiners only.

Qualifications

• Graduate or postgraduate in Marketing, Finance, Digital Media, Accounting, or related field.
• Experience with primary biddable platforms and daily management tasks.
• Google Ads certification preferred.
• Strong writing, math, multitasking, organization and communication skills.

Responsibilities

• Manage campaigns on AdWords, Yahoo, Bing, Facebook, Snapchat, Pinterest, LinkedIn and Amazon.
• Stay up to date with bidding industry trends and developments.
• Monitor dashboards and reporting tools (Data Studio, Adverity, Nuggit, Power BI).
• Understand bidding platforms such as Marin, Kenshoo or DoubleClick.

Skills

Strong work ethic

Excellent writing

Multi-tasking

Organization

Communication skills

Marketing principles

Google Ads Certification

Education

Graduate/Post Graduate

Marketing/Digital Media degree preferred

Tools

Marin

Kenshoo

DoubleClick

Job description

Executive/ Senior Executive - Performance Marketing

"Immediate Joiners Only"

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands in the international space.

Key Responsibility Area

• Experience working in primary Biddable platforms (AdWords, Yahoo, Bing, Facebook, Snapchat, Pinterest, LinkedIn Amazon) and able to perform daily management tasks and optimization
• Be up to date with biddable industry trends and developments
• Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi)
• Understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick

Skills

• Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
• Excellent writing, math, multi-tasking, organization, and communication skills
• Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
• Google ad Certified Professional

Qualifications

Education:

• Graduate/Post Graduate
• Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred

About Interactive Avenues:

Interactive Avenues, part of Omnicom Media, is India’s largest full-service digital agency, with 800+ experts focused on driving outstanding results for more than 200 brands. Interactive Avenues is the most awarded digital agency, with 165+ awards in the last three years, and its comprehensive suite of crafts includes media, programmatic, data & analytics, eCommerce, paid search, social media, SEO, CRO, ORM, creative, website transformation, and more.

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Our commitment to diversity, equity and inclusion

At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.