Manager - Nykaa Play

Nykaa; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Nykaa is seeking a highly organized leader to own Nykaa Play and the in-app content ecosystem, refining the product, growing subscribers, and boosting engagement across Nykaa app touchpoints.

You will analyze user journeys, optimize funnels, deliver dashboards, and collaborate with product, tech, analytics, and CRM/CLM teams to scale content commerce features and reviews. This role is pivotal for global-standard content strategies.

Qualifications

• 6-8 years of experience in content marketing for apps and e-commerce.
• Experience with CRM/CLM, social media, and digital content.
• Experience with e-commerce in-app content is a big plus.
• Strong team and project management with attention to detail and time management.

Responsibilities

• Evaluate business impact of in-app content through key metrics (PDP Views, Add To Carts).
• Use in-app content to enhance Nykaa’s reviews & recommendations engine.
• Work with Product team to launch new features on par with global platforms.
• Own new IPs and content to boost Nykaa Play engagement, DAU/MAU & repeat sessions.
• Boost Subscriber Growth & MAU via Features & Gamification.
• In-depth analysis of Nykaa play audiences, purchase patterns, funnels, and metrics.
• Benchmark progress against global content-commerce engines.
• Strengthen Play Analytics with Dashboards & Reporting.
• Own GTM Strategy for Nykaa Play features & Reviews Features.
• Work with cross functional teams across brands, content marketing, product, tech, analytics.
• Collaborate with CRM & CLM teams to build & communicate with Nykaa Play user cohorts.

Skills

Content Marketing

CRM/CLM

Digital Content

Cross-functional Collaboration

Education

Bachelor's degree in Marketing, Mass Communication, Media Studies

Job description

This role requires a highly organized individual who thrives in fast-paced environments and is passionate about content to commerce journeys. Your primary role will be leading Nykaa’s On-App content eco-system, refining the product, growing Nykaa Play in terms of subscriber base, engagement (WAU/MAU), content repository, lower funnel conversions & distributing content across different touchpoints of the Nykaa App to aide consumer journeys.

Role Description :

• Evaluate business impact of in-app content through key metrics (PDP Views, Add To Carts)
• Using in-app content to enhance Nykaa’s reviews & recommendations engine
• Work with Product team to consistently launch new features on par with global platforms
• Own new IPs and content to boost Nykaa Play engagement, DAU/MAU & repeat sessions
• Boost Subscriber Growth & MAU via Features & Gamification
• In-depth analysis of Nykaa play audiences, purchase patterns, funnels, and metrics to be able to consistently drive improvements
• Frequently benchmark progress against global content-commerce engines
• Strengthen Play Analytics with Dashboards & Reporting
• Own GTM Strategy for Nykaa Play features & Reviews Features
• Work with cross functional teams across brands, content marketing, product, tech, analytics
• Work closely with CRM & CLM teams to build & communicate with Nykaa Play user cohorts

Knowledge and Skill / Qualification Requirements :

• Bachelor's degree in Marketing, Mass Communication, Media Studies, or a related field.
• 6-8 years of experience in content marketing - on app content, CRM/CLM, social media, digital content. Experience with e-commerce in-app content is a big plus.
• Strong team & project management skills with attention to detail and time management.
• Experience in working with product and tech teams, understanding of data and analytics
• Experience and understanding of global content commerce environment
• Excellent communication skills and a collaborative, high-speed working style.