SENIOR EXECUTIVE - FOCUS PRODUCTS

Asian Paints; Kamrup Metropolitan; On-site; INR 300,000 - 600,000; Full time

Job summary

Asian Paints in Guwahati seeks a Sales & Marketing professional to drive focus-product sales across a defined territory. You will coordinate with retailers, architects and project teams to execute field activations, training sessions and loyalty programs, aiming to increase market penetration and product adoption.

The role emphasizes lead generation, on-site support and stakeholder management to meet regional targets and enhance overall business results.

Qualifications

• Must have a graduate degree with 50% marks and full-time day course
• MBA/PGDM in Sales and Marketing is preferred

Responsibilities

• Conceptualize and execute field marketing activities for focus products to drive adoption
• Measure effectiveness of activations via lead conversion ratio
• Collaborate with Retail, Project and Services to meet focus product targets
• Arrange shop meets and ensure timely settlement of schemes for stakeholders
• Develop availability and visibility of products at dealers
• Design and conduct workshops for Colour Consultants
• Train contractors to generate site leads
• Work with Architects and Projects to generate market for focus products
• Manage loyalty programs and contractor participation
• Conduct product trials and communicate strengths to consumers

Skills

Sales

Marketing

Lead generation

Stakeholder management

Event coordination

Training

Education

Graduate Degree (BA/BSc/BCom/BBA/BBM/BMS)

MBA/PGDM in Sales and Marketing (desired)

Job description

Job Description:

Location: Guwahati, AS, IN

Areas of Work: Sales & Marketing Job Id: 14270

Job Purpose

The position is that of sales personnel who would primarily be responsible for driving sales of focus products for a given geographical area through implementation and execution of various initiatives by coordinating with a team to create, nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives

Business Responsibility Areas

(Please detail out at least 8-10 responsibility areas)

Business objectives

• Conceptualize and execute the field marketing activities around the identified focus products like Wood Finishes, Wallpapers etc. with a view to increase adoption and depth of these products in the market
• Measure and report the effectiveness of the activations carried out in the market through lead conversion ratio
• Collaborate with Retail, Project and Services in achieving overall unit level focus products targets
• Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders

Retailing

• Develop and ensure availability and visibility of focused products point of sale elements across the identified set of dealers
• Design and conduct workshops for Colour Consultants about the focus products as per the defined schedule
• Adopt the contractors from the identified set of dealers and train them to generate site leads

Demand Generation

• Work closely with the identified set of stakeholders like Architects to generate market for focus products
• Coordinate with Project Sales team to provide on-site support and assist in secondary sales

Contractor Management

• Maintain a comprehensive database of all contractors and applicators for focus products in the Region
• Maximize the participation of applicators in the defined loyalty programs and assign loyalty contractors to the identified top counters
• Ensure adoption of non-APL network contractors and conduct product sampling with an objective to covert to APL network

Market Intelligence

• Conduct product trials and building inferences on Asian Paints product strength vis-à-vis products in market
• Devise ways in which the product strengths can be communicated to the consumers and influencers.

Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• A minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time day course

Desired

• Candidates with MBA/PGDM in Sales and Marketing

Requirements: