Senior Executive - Digital Analytics

PivotRoots Digital Private Limited; Gurgaon; On-site; INR 800,000 - 1,600,000; Full time

Job summary

PivotRoots Digital Private Limited is seeking a CRO Specialist to lead experimentation programs, optimize conversion paths, and deliver data-driven insights for diverse enterprise clients. You will implement and audit GTM tagging, design data layers, and collaborate with designers and developers to launch robust test variations.

The role requires 3–4 years in CRO, strong analytics, and proficiency in GA4; you will communicate findings to stakeholders and manage multiple client projects with

Qualifications

• 3–4 years hands-on experience using CRO platforms such as VWO, Optimizely, or similar engines.
• Proven experience in GTM setup, Data Layer design, and GA4 integration.
• Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
• Familiarity with web analytics tools (GA4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
• Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously.

Responsibilities

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
• Collaborate with design and development teams to build experiment variations; interact with clients requiring strong interpersonal and presentation skills.
• Deliver performance reports and experimentation insights to internal stakeholders and client teams.

Skills

CRO platforms (VWO/Optimizely)

GTM implementation

Data Layer design

GA4 integration

HTML/CSS/JS basics

Web analytics & heatmaps

Stakeholder communication

Tools

VWO

Optimizely

Google Tag Manager

GA4

Hotjar

Crazy Egg

MS Clarity

Job description

Job Description:

Key Responsibilities

Conversion Rate Optimization (CRO):

• Set up, QA, and launch A/B, multivariate, and split tests using enterprise CRO tools (VWO, Optimizely, Web Trend Optimizer, etc.).
• Perform web analytics audits, user behavior analysis, and heatmapping to identify drop-off points and conversion bottlenecks.
• Collaborate with design and development teams to build experiment variations. This position involves direct interaction with clients, necessitating exceptional interpersonal and presentation skills.

Tag Management & Data Infrastructure

• Implement, maintain, and audit tracking tags via Google Tag Manager (GTM) for web and mobile web environments.
• Configure custom event tracking, data layer structures, and analytics setups (GA4).
• Troubleshoot tag deployment, data layer issues, and integration discrepancies across third-party martech platforms.

Client & Campaign Execution

• Support end-to-end execution for ongoing enterprise accounts (including non-profit, retail, and real estate sectors).
• Deliver performance reports and experimentation insights to internal stakeholders and client teams.

Key Qualifications & Technical Skills

• 3–4 years of hands‑on experience using CRO platforms such as VWO, Optimizely, or similar engines.
• Proven experience in Google Tag Manager (GTM) setup, Data Layer design, and GA4 integration.
• Strong understanding of HTML, CSS, and basic JavaScript for tag debugging and A/B test variation code setup.
• Familiarity with web analytics tools (Google Analytics 4, Adobe Analytics) and heatmapping tools (Hotjar, Crazy Egg, MS Clarity).
• Strong analytical mindset, attention to detail, and ability to manage multiple client deliverables simultaneously. Success in this role hinges on resources' ability to clearly articulate complex ideas and build strong relationships with stakeholders.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.