Senior eCommerce Data Analyst

18th DigiTech Pvt. Ltd.; Sector 10; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

18th Digitech Pvt. Ltd. is seeking a Senior Data Analyst with expertise in digital analytics, marketing technology implementation, data layer design, and CRM integrations.

The role focuses on implementing analytics tools, ensuring precise tracking, and supporting omnichannel campaigns to optimize marketing performance. Responsibilities include managing Adobe Analytics, GA4, GTM, CRM integrations, and enabling data-driven insights for personalization and CRO.

Qualifications

• Experience implementing analytics tools across platforms (Adobe Analytics, GA4, GTM).
• Strong data-layer design, event tracking, QA, and debugging skills.
• CRM and engagement platform integrations (MoEngage, WebEngage, Insider, Dotdigital, Brevo).

Responsibilities

• Implement and manage Adobe Analytics, GA4, GTM, Google Ads tracking, and Meta Pixel.
• Design and maintain data layers, event tracking, and implementation specs.
• Integrate CRM/engagement platforms (MoEngage, WebEngage, Insider, Dotdigital, Brevo).
• Support omnichannel campaigns across Email, RCS, WhatsApp, and Push notifications.
• Drive personalization, A/B testing, and CRO initiatives.
• Collaborate with development and marketing teams to ensure tracking accuracy and deliver actionable insights.
• Develop automation and monitoring solutions using Python, JavaScript, and Google Sheets.

Skills

GA4

GTM

Adobe Analytics

Data Layer Design

Troubleshooting

Cross-functional Collaboration

Python

JavaScript

Reporting Automation

Tools

Adobe Analytics

GA4

GTM

Google Ads

Meta Pixel

Mixpanel

Microsoft Clarity

MoEngage

WebEngage

Insider

Dotdigital

Brevo

Python

JavaScript

Google Sheets

Job description

18th Digitech is Adobe Gold Solution Partner and Shopify Plus partner based out of Noida. We are looking for a Senior Data Analyst with expertise in digital analytics, marketing technology implementation, data layer design, and CRM integrations. The candidate will be responsible for implementing analytics tools, ensuring accurate tracking, supporting customer engagement platforms, and providing insights to optimize marketing performance.

Role & responsibilities

• Implement and manage Adobe Analytics, GA4, Google Tag Manager (GTM), Google Ads tracking, and Meta Pixel.
• Design and maintain data layers, event tracking, and analytics implementation specifications.
• Integrate and manage CRM and engagement platforms such as MoEngage, WebEngage, Insider, Dotdigital, and Brevo.
• Support omnichannel campaigns across Email, RCS, WhatsApp, and Push Notifications.
• Drive personalization, A/B testing, and conversion rate optimization (CRO).
• Collaborate with development and marketing teams to ensure tracking accuracy and deliver actionable insights.
• Develop automation and monitoring solutions using Python, JavaScript, and Google Sheets.

Preferred candidate profile

• GA4, GTM, Mixpanel and Microsoft Clarity.
• Data layer design, tracking implementation, debugging, and QA.
• CRM integrations and marketing automation platforms.
• Python, JavaScript, and reporting automation.
• Strong analytical, troubleshooting, and cross-functional collaboration skills.