Senior Digital UX Content Specialist [T500-19611]

Delta Air Lines

Bengaluru

On-site

INR 1,000,000 - 1,500,000

Full time

14 days+

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Job summary

A major airline company is seeking a Senior Digital UX Content Specialist to lead content design initiatives and collaborate with cross-functional teams. Candidates should have a bachelor's degree and 3-6 years of experience in content strategy or UX writing. The role emphasizes user-centered design and adherence to brand standards while driving innovation in digital experiences.

Qualifications

3-6 years of experience in content strategy or UX writing.
Experience with user-centered design and content testing.
Ability to translate complex ideas into clear content.

Responsibilities

Advise on and implement visual systems for promotional pages.
Collaborate with marketers to drive experimentation and optimization strategies.
Align content strategies with UX content governance frameworks.

Skills

Content strategy

UX writing

Communication

SEO best practices

Agile environments

Education

Bachelor's degree in communications, HCI, Design, or related field

Tools

Adobe Experience Manager (AEM)

Figma

Job description

Senior Digital UX Content Specialist [T500-19611]

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Delta Air Lines (NYSE: DAL) is the U.S. global airline leader in safety, innovation, reliability and customer experience. Powered by our employees around the world, Delta has for a decade led the airline industry in operational excellence while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good. Delta has fast emerged as a customer-oriented, innovation-led, technology-driven business. The Delta Technology Hub will contribute directly to these objectives. It will sustain our long-term aspirations of delivering niche, IP-intensive, high-value, and innovative solutions. It supports various teams and functions across Delta and is an integral part of our transformation agenda, working seamlessly with a global team to create memorable experiences for customers.

Responsibilities:

Strategic Content Design & Implementation:

Advise on and implement visual systems for promotional pages and microsites, ensuring alignment with Delta’s brand standards.
Maintain consistency in tone, imagery, copy, accessibility, and usability across digital experiences.
Collaborate with marketers and leverage tools like Persado to test copy variations and persuasive language combinations for performance.
Drive experimentation and optimization strategies for core landing pages across retailing needs.

Design System Advocacy:

Influence and champion the development of new design system components to support inspirational content and enhance customer journeys.
Ensure content strategies are scalable and aligned with future UX system evolution.

Microsite Ownership:

Lead the end-to-end experience design and build of microsites, ensuring strategic alignment and high-quality execution.

Governance & Alignment:

Align content strategies with Delta’s UX content governance frameworks and systems.
Ensure all content adheres to accessibility standards and supports seamless contextual flows (e.g., flight deals, travel inspiration).

WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS):

Possess a bachelor’s degree in communications, Human-Computer Interaction (HCI), Design, Marketing, or a related field. Certifications in UX, content strategy, or digital marketing.
3–6 years of experience in content strategy, UX writing, or digital content creation.
Proven experience working on cross-functional teams (design, product, engineering, marketing).
Experience with user-centered design and content testing methodologies.
Strong understanding of UX principles, information architecture, and content design.
Tag Management: Familiarity with tag management systems to implement tracking without dev support.
Familiarity with SEO best practices for content/site builds to drive visits and conversion
Proficiency with tools such as Figma, Content DAMs, Content Supply Chain systems and Content Management systems (Adobe Experience Manager AEM)
Strong communication skills, ability to provide feedback and share new recommendations with stakeholders
Ability to translate complex ideas into clear, user-friendly content and excellent writing and editing skills tailored for digital experiences
Comfortable working in agile environments and managing multiple projects.
Understanding of user research and testing methodologies
Understanding of web and mobile design guidelines, accessibility standards, and responsive design principles
Consistently prioritizes safety and security of self, others, and personal data.
Embraces diverse people, thinking, and styles