Senior Digital Marketing Executive

Make My Education India; Dadri; Sur place; INR 600 000 - 900 000; Plein temps

Résumé du poste

Make My Education India Private Limited is seeking a performance marketing professional to own paid digital campaigns driving student leads for Indian university admissions and study abroad programmes. The role is data-driven, optimizing strategy, budgets and reporting.

You will work on Meta and Google Ads, implement conversion tracking and coordinate with marketing, counselling and tech teams to ensure high-quality inquiries.

Qualifications

• 3+ years of hands-on experience in performance marketing or digital lead generation.
• Strong working knowledge of Meta Ads Manager, Google Ads, GA4, GTM, and pixels.
• Experience in education, edtech, admissions, or high-intent lead-generation sectors preferred.
• Ability to analyze campaign data and collaborate with sales/counselling teams.

Responsabilités

• Plan, launch and optimise Meta and Google Ads for student enquiries.
• Develop audience, geography, keyword, creative and remarketing strategies for India and Study Abroad.
• Monitor budgets, CPL, conversion rate and campaign ROI; take corrective actions.
• Coordinate ad copy, creatives, forms and landing pages with design and counselling teams.
• Implement and verify conversion tracking via GA4, GTM, Pixel, and related tools.
• Integrate lead sources with CRM and support funnel reporting.
• Prepare daily/weekly dashboards and recommend scaling or testing actions.
• Maintain ethical, student-friendly advertising without misleading claims.

Outils

Meta Ads Manager

Google Ads

GA4

GTM

Pixels

Remarketing

Conversion funnels

Description du poste

Company

Make My Education India Private Limited

Location

Unit No. 2, Ground Floor, H-201, Sector-63, Noida 201309

Employment

Full-time | Work from Office | Immediate Joining

Experience

3+ years in digital/performance marketing; education or edtech preferred

Role Overview

The selected candidate will own paid digital campaigns for student lead generation across Indian university admissions and Study Abroad programmes. The role is performance-focused and requires strong control over campaign strategy, lead quality, conversion tracking, budget utilisation and reporting.

Key Responsibilities

• Plan, launch and optimise Meta Ads and Google Ads campaigns for qualified student enquiries.
• Build audience, geography, keyword, creative and remarketing strategies for India and Study Abroad campaigns.
• Monitor daily budgets, CPL, lead quality, conversion rate, CPA and campaign ROI; take timely corrective action.
• Coordinate ad copy, creatives, enquiry forms and landing pages with design, content, counselling and technology teams.
• Implement and verify conversion tracking through GA4, Google Tag Manager, Meta Pixel and related tracking tools.
• Integrate lead sources with CRM and support structured follow-up, source-wise attribution and funnel reporting.
• Prepare daily/weekly performance dashboards and recommend scaling, pausing or testing decisions based on data.
• Maintain accurate, ethical and student-friendly advertising without misleading admission, scholarship or visa claims.

Candidate Profile

• 3+ years of hands-on experience in performance marketing, paid media or digital lead generation.
• Strong practical knowledge of Meta Ads Manager, Google Ads, GA4, GTM, pixels, remarketing and conversion funnels.
• Experience in education, edtech, admissions, overseas education or other high-intent lead-generation sectors is preferred.
• Ability to analyse campaign data, improve lead quality and work closely with sales/counselling teams.
• Clear communication, ownership mindset and readiness to join immediately at the Noida office.