Senior Performance Marketer

UltraCare PRO; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Growth-oriented culture

Close mentorship

Ownership of performance functions

Job summary

A leading healthcare company in Gujarat is seeking a performance-driven individual to own its website sales performance through effective campaigns on Meta and Google Ads. The ideal candidate will have at least 3 years of proven experience in performance marketing, strong analytical skills, and proficiency in tools like GA4 and Google Tag Manager. This role offers competitive salary, bonuses, mentorship, and the freedom to innovate while managing significant ad budgets.

Qualifications

• 3+ years of proven experience in performance marketing, especially in Meta and Google Ads.
• Strong analytical skills with proficiency in key marketing tools.
• Experience in D2C/eCommerce businesses is preferred.

Responsibilities

• Ownership of website sales performance, driving customer acquisition.
• Plan and optimize campaigns on Meta and Google Ads.
• Monitor KPIs and make data-backed decisions.
• Ensure tracking accuracy through Google Tag Manager and other tools.
• Manage automation journeys for remarketing and targeting.
• Coordinate with internal teams for alignment and deliverables.

Skills

Performance marketing

Analytics

Google Ads

Meta Ads

Data-driven decision making

Tools

Google Tag Manager

GA4

Meta Ads Manager

Google Ads Dashboard

Job description

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals: UltraCare PRO: Health and Wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India (ultracarepro.in) and Zealmax Ortho: Orthopedic implants manufacturer and exporter (orthoimplantsindia.com)

About the Role

We are looking for a performance-driven person who will take complete ownership of our website sales performance. The ideal candidate should have strong hands-on experience in running and optimizing campaigns across Meta Ads and Google Ads, with a solid understanding of performance metrics, conversion funnels, and data-driven marketing. This is a high-impact role where you’ll be responsible for driving customer acquisition, optimizing conversions, and maximizing returns on ad spends.

Key Responsibilities

• Website Sales Ownership from acquisition to conversion — ensuring consistent growth in sales and profitability.
• Performance Marketing Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads to drive high-quality traffic and conversions.
• Data & Metrics Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identify performance patterns and make quick, data-backed decisions to improve daily and weekly results.
• Tracking & Troubleshooting Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4. Troubleshoot data discrepancies or attribution issues as needed.
• Manage and optimize Emailer and WhatsApp automation journeys for remarketing, retention, and precision targeting.
• Cross-Functional Coordination Maintain effective communication with internal teams to ensure alignment on goals, timelines, and deliverables.

What’s in It for You

• Competitive salary + performance-based bonuses.
• Growth-oriented, data-driven, and collaborative work culture.
• Direct reporting to the Head of Digital Marketing offering close mentorship and fast-track growth opportunities.
• End-to-end ownership of website performance functions with the freedom to experiment and innovate.
• Exposure to managing significant ad budgets and making strategic marketing decisions.

Requirements

• 3+ of proven experience in performance marketing (Meta & Google Ads as the primary channel).
• Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and Google Ads Dashboard.
• Exposure to D2C / eCommerce businesses will be a strong advantage.