Senior Digital Marketing Analytics Analyst

Roche Diagnostics India Pvt Ltd; Chennai District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Job summary

Roche Diagnostics India Pvt Ltd in Chennai/Hyderabad is seeking a Senior Analyst for Analytics & Intelligence to build dashboards and reports using Adobe Experience Platform and Adobe Experience Cloud, translating marketing requirements into clear outputs.

You will collect and validate data across digital channels, define KPIs, analyze email and campaign performance, collaborate with marketing, product, and tech teams, mentor junior analysts, and ensure data accuracy.

Qualifications

• Bachelor's degree in computer science, engineering, or a related field.
• 4–7 years of experience in digital or marketing analytics.
• Strong SQL skills and advanced Excel/Sheets.
• Hands-on experience with Adobe Experience Platform, Analytics and Experience Manager.
• Familiarity with digital marketing metrics and channels.

Responsibilities

• Build and maintain dashboards and reports in Adobe Experience Platform and Cloud.
• Translate business requirements from marketing into clear reporting outputs.
• Collect, organize, and validate customer and campaign data across digital channels.
• Support KPI definitions and tracking across campaigns.
• Analyze email campaign performance and provide actionable recommendations.
• Identify trends and provide insights from performance data.
• Ensure data accuracy by validating tracking and debugging issues.
• Support A/B testing analysis and share results with stakeholders.
• Collaborate with marketing, product, and tech teams to improve data capture and reporting.
• Mentor junior analysts and guide stakeholders on reporting best practices.

Skills

SQL

Adobe Experience Platform

Adobe Analytics

Adobe Experience Manager

Google Tag Manager

Adobe Launch

Excel/Google Sheets

Education

Bachelor’s Degree in Computer Science / Engineering or related field

Master’s degree preferred

Tools

Adobe Experience Platform

Adobe Analytics

Adobe Experience Manager

Google Tag Manager

Adobe Launch

Job description

Analytics & Intelligence - Senior Analyst At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Analytics & Intelligence - Senior Analyst Roche India - Roche Services & Solutions Chennai / Hyderabad A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

Roche has established Global Analytics and Technology Center of Excellence (GATE) in India to drive analytics & technology driven solutions by partnering with Roche affiliates across the globe. All Roche employees are expected to effectively contribute to cross‑functional collaboration and coordination and comply with all laws, regulations, policies & procedures that govern our business.

Your Opportunity

• Build and maintain dashboards and reports within Adobe Experience Platform and Adobe Experience Cloud
• Work with marketing teams to translate business requirements into clear reporting and visualization outputs
• Collect, organize, and validate customer and campaign data across digital channels (web, email, paid media)
• Support KPI definition and ensure proper tracking is implemented across campaigns
• Analyze email campaign performance (open rate, CTR, bounce, conversions) and provide actionable recommendations to improve engagement and effectiveness
• Analyze performance data to identify trends and provide actionable insights
• Ensure data accuracy by validating tracking and resolving issues using debugging tools
• Support A/B testing analysis and share performance insights with stakeholders
• Collaborate with marketing, product, and tech teams to improve data capture and reporting
• Mentor junior analysts and guide stakeholders on reporting best practices

Who you are

• You have a Bachelor’s Degree (computer science, engineering or other technical disciplines) with 4–7 years of experience in digital analytics or marketing analytics.
• Preferably, you have a Master's degree
• Strong hands‑on experience with: Adobe Experience Platform Adobe Analytics Adobe Experience Manager
• Solid understanding of digital marketing channels and performance metrics
• Experience analyzing email campaign performance (open rate, CTR, bounce rate, conversions) and deriving actionable insights
• Experience analyzing campaign performance (CTR, conversion, engagement, etc.)
• Familiarity with: Google Tag Manager Adobe Launch
• Strong SQL skills and proficiency in Excel / Google Sheets
• Strong attention to detail with a focus on data accuracy
• Good communication skills and ability to work with cross‑functional teams
• Experience in healthcare/life sciences is a plus

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer.

Experience Level Senior Level