Senior Digital content creator & story teller at Chennai

THE Banyan Hr Consults; Chennai District; On-site; INR 720,000 - 880,000; Full time

Job summary

The Banyan Hr Consults in Chennai is seeking a Senior Digital Content Creator & Storyteller to strengthen its digital and social media presence. The role requires hands-on content creation, storytelling, video production/editing, motion graphics and AI-enabled content creation.

Ideal candidates will manage content for platforms like Instagram, LinkedIn, Facebook and YouTube; develop platform-specific content including reels; script and edit with Premiere Pro and After Effects; travel for shoots

Qualifications

• Storytelling, copywriting and scripting skills required.
• Strong understanding of social-media content formats.
• Hands-on expertise in Premiere Pro, After Effects, Photoshop, Illustrator and Canva.
• Strong reel/short-form video editing and motion graphics.
• Experience using Generative AI tools for content creation.
• Ability to simplify technical information into engaging content.
• Strong visual sense, creativity and attention to detail.

Responsibilities

• Create and manage content for Instagram, LinkedIn, Facebook, YouTube and other platforms.
• Develop platform-specific content, reels, short-form videos, interviews and events.
• Research and craft stories around products, customers, dealers and industry trends.
• Write scripts, captions, headlines, articles and other digital content.
• Independently edit videos using Premiere Pro and After Effects.
• Create motion graphics, subtitles and visual elements.
• Develop thought-leadership content about construction and industry trends.
• Use AI tools for research, ideation, scripting and content repurposing.
• Create social-media visuals using Photoshop, Illustrator and Canva.
• Monitor trends and content performance to boost engagement.
• Coordinate with marketing teams, agencies and external stakeholders.
• Visit dealer locations and project sites for content creation when required.

Skills

Storytelling

Copywriting

Scripting

Social Media

Video Editing

Premiere Pro

After Effects

Motion Graphics

Photoshop

Illustrator

Canva

Generative AI

Branding

Digital Marketing

Content Creation

Reels

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

Canva

Job description

Job Title: Senior Digital Content Creator & Storyteller-Building materials co
Department: Branding & Marketing
Industry: Building Materials
Location: Chennai
Experience: 4-6 Years as a digital content creation & story teller

CTC: Maximum gross upto 8 LPA

Job Description

We are looking for a creative, agile and execution-focused Senior Digital Content Creator & Storyteller to strengthen our digital and social media presence.

The ideal candidate should have strong hands‑on experience in content creation, storytelling, social media, video production/editing, motion graphics and AI-enabled content creation. The candidate should be capable of taking an idea from concept to final execution and proactively identifying content opportunities.

Key Responsibilities

• Create and manage content for Instagram, LinkedIn, Facebook, YouTube and other digital platforms.
• Develop platform‑specific content, reels, short‑form videos, interviews, testimonials and event content.
• Research and create stories around products, customers, dealers, projects, employees and industry trends.
• Write scripts, captions, headlines, articles and other digital content.
• Independently edit videos using Adobe Premiere Pro and After Effects.
• Create motion graphics, subtitles, transitions and other visual elements.
• Develop thought‑leadership content around construction, building materials, innovation and industry trends.
• Use AI tools for research, ideation, scripting, copywriting, image/video creation, editing and content repurposing.
• Create social‑media creatives using Photoshop, Illustrator and Canva.
• Monitor social trends, competitor activity and content performance to improve engagement.
• Coordinate with marketing teams, agencies and external stakeholders.
• Visit dealer locations, project sites and events for content creation when required.

Required Skills

• Strong storytelling, copywriting and scripting skills.
• Excellent understanding of social‑media content and formats.
• Hands‑on expertise in Premiere Pro, After Effects, Photoshop, Illustrator and Canva.
• Strong Reel/short‑form video editing and motion graphics skills.
• Practical experience using Generative AI tools for content creation.
• Ability to simplify technical information into engaging content.
• Strong visual sense, creativity and attention to detail.

Candidate Profile

• 46 years of relevant experience in digital content, social media, branded content or creative production.
• Experience in Building Materials, FMCG, Retail, Automobile or other consumer‑facing brands preferred.
• Brand‑side or strong agency experience preferred.
• Strong portfolio of personally executed videos, Reels, social creatives and storytelling content.
• Proactive, fast‑moving and comfortable working independently.
• Willingness to travel locally for shoots and content creation.

Key Skills: Digital Content | Content Creation | Storytelling | Social Media | Reels | Video Editing | Premiere Pro | After Effects | Motion Graphics | Photoshop | Illustrator | Canva | Generative AI | Copywriting | Branding | Digital Marketing

Portfolio is mandatory. Candidates should share samples of personally created videos/Reels, social creatives, motion graphics and AI-enabled content.