Senior Data & Market Research Analyst

Proeze; Tamil Nadu; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Proeze is seeking a highly analytical Senior Data & Market Research Analyst to support sales and marketing with market research, lead generation, and business intelligence. You will independently research industries, identify target accounts, generate qualified leads, validate data, and manage the complete lifecycle from scratch.

The role covers market intelligence, event research, B2B lead generation, data mining, CRM updates, and end-to-end ownership of research and prospecting processes.

Qualifications

• 7+ years of experience in Market Research, Data Research, Lead Generation, or Business Research.
• Strong B2B lead generation experience.
• Expertise in online research and data mining.
• Experience working with LinkedIn Sales Navigator.
• Hands-on experience with Apollo, ZoomInfo, Lusha, Crunchbase, or similar platforms.
• Strong MS Excel and Google Sheets skills.
• Excellent analytical and problem-solving abilities.
• Strong attention to detail.
• Excellent written communication skills.
• Ability to work independently and meet targets.

Responsibilities

• Conduct market research across IT Services, SaaS, Software, AI, Cloud, and Digital Transformation industries.
• Identify new market opportunities and target customer segments.
• Research industry trends and emerging technologies.
• Monitor expansion activities, hiring trends, funding, M&A.
• Prepare market intelligence reports and actionable insights.
• Conduct competitor analysis and track competitor activities.
• Identify conferences, events, exhibitors, speakers and attendees as prospects.
• Build event-based lead databases and maintain event calendars.
• Generate targeted lead databases based on ICP and segment by industry, geography, company size, revenue.
• Research and validate contact details using multiple sources and tools.
• Maintain clean databases within CRM systems (HubSpot, Zoho, Salesforce).
• Provide lead lists for outbound campaigns and support ABM initiatives.
• Deliver weekly/monthly lead-generation reports and track engagement.
• Own end-to-end research, lead generation, data verification, and CRM updates.

Skills

Market Research

Lead Generation

Data Mining

Excel

Google Sheets

Analytical Thinking

Independent Work

Written Communication

Tools

LinkedIn Sales Navigator

Apollo

ZoomInfo

Lusha

Crunchbase

Hunter.io

SimilarWeb

BuiltWith

HubSpot

Zoho CRM

Salesforce

MS Excel

Google Sheets

Job description

About the Role

We are looking for a highly analytical and research-driven Senior Data & Market Research Analyst to support our sales and marketing teams through market research, lead generation, and business intelligence.

The ideal candidate should be capable of independently researching industries, identifying target accounts, generating qualified leads, validating data, and managing the complete lead generation lifecycle from scratch.

Key Responsibilities

Market Research & Intelligence

• Conduct in-depth research across IT Services, SaaS, Software, AI, Cloud, Data & Digital Transformation industries.
• Identify new market opportunities and target customer segments.
• Research industry trends, market developments, and emerging technologies.
• Monitor company expansion activities, hiring trends, funding announcements, mergers, and acquisitions.
• Prepare market intelligence reports and actionable business insights.
• Conduct competitor analysis and track competitor activities.

Event Research & Opportunity Mapping

• Research global and regional conferences, technology events, webinars, exhibitions, and trade shows.
• Identify sponsors, exhibitors, speakers, and attendees as potential prospects.
• Build event-based lead databases.
• Maintain a calendar of relevant industry events.
• Generate pre-event and post-event prospecting reports.

B2B Lead Generation

• Build targeted prospect databases based on Ideal Customer Profiles (ICP).
• Research and identify decision-makers across target organizations.
• Identify CIOs, CTOs, IT Directors, Procurement Heads, VP Engineering, CDOs, and Technology Leaders.
• Generate qualified leads across the USA, UK, Europe, Middle East, and India markets.
• Segment prospects by industry, geography, company size, revenue, and business requirements.
• Continuously identify new business opportunities and target accounts.

Data Mining & Contact Discovery

• Conduct deep web research using multiple online sources.
• Extract verified email addresses, phone numbers, LinkedIn profiles, and company information.
• Research target accounts using:
• LinkedIn Sales Navigator
• Apollo
• ZoomInfo
• Lusha
• Crunchbase
• RocketReach
• Hunter.io
• SimilarWeb
• BuiltWith
• Validate all prospect and contact information before database submission.
• Ensure high data accuracy and reliability.

Database Management & CRM

• Create and maintain clean prospect databases.
• Manage lead records within CRM systems.
• Update, enrich, and cleanse existing databases regularly.
• Maintain accurate lead segmentation and categorization.
• Ensure data consistency across all sales and marketing systems.
• Work with tools such as:
• HubSpot
• Zoho CRM
• Salesforce
• Excel
• Google Sheets

Sales & Marketing Support

• Provide targeted lead lists for outbound sales campaigns.
• Support email marketing and account-based marketing initiatives.
• Collaborate closely with Sales, Marketing, and Business Development teams.
• Deliver weekly and monthly lead generation reports.
• Track campaign-related opportunities and prospect engagement.

End-to-End Ownership

The selected candidate will independently own:

• Market Research
• Industry Intelligence
• Competitor Research
• Event Research
• Account Research
• Lead Generation
• Contact Discovery
• Data Verification
• CRM Updates
• Database Management
• Lead Qualification
• Reporting & Analytics

From identifying opportunities to delivering verified decision-maker contacts, the candidate will manage the complete research and prospecting process.

Required Skills

• 7+ years of experience in Market Research, Data Research, Lead Generation, or Business Research.
• Strong B2B lead generation experience.
• Expertise in online research and data mining.
• Experience working with LinkedIn Sales Navigator.
• Hands-on experience with Apollo, ZoomInfo, Lusha, Crunchbase, or similar platforms.
• Strong MS Excel and Google Sheets skills.
• Excellent analytical and problem-solving abilities.
• Strong attention to detail.
• Excellent written communication skills.
• Ability to work independently and meet targets.

Preferred Qualifications

• Experience in IT Services, SaaS, Software Development, AI, Cloud, or Technology Consulting industries.
• Familiarity with CRM platforms.
• Understanding of outbound sales and marketing campaigns.
• Knowledge of ICP, ABM, BANT, and lead qualification frameworks.
• Experience supporting international markets.

Why Join Us?

• Work with global clients across USA, UK, Europe & India
• Exposure to cutting-edge technology industries
• Direct contribution to revenue growth and business expansion
• Career progression into Business Development, Market Intelligence, Sales Operations, and Marketing Strategy
• Opportunity to work on high-impact research and lead-generation initiatives