Senior Data Analyst- CSA

Havas Media; Mumbai, Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

PivotRoots Havas CSA in Mumbai is seeking a Data Analyst to support performance marketing and campaign analysis across Google Ads, Meta, YouTube, and programmatic channels.

You will leverage ADH for granular analysis, build dashboards tracking CAC, ROAS, LTV, and conversions, and ensure data quality across platforms. Strong SQL, data visualization, and storytelling skills are essential.

Qualifications

• Bachelor's degree in Engineering, Data Science, Statistics, or a related field.
• 2+ years of experience in data analytics.
• Strong experience with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360).
• Proficiency in SQL and data visualization tools (Looker, Tableau, Power BI).
• Solid understanding of digital marketing metrics, attribution models, and media effectiveness.
• Strong Excel and analytical skills; Python or R is a plus.
• Excellent communication skills and ability to tell a data-driven story.

Responsibilities

• Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.
• Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.
• Develop and maintain dashboards and reports tracking KPIs, including CAC, ROAS, LTV, and conversion metrics.
• Ensure data quality and consistency across platforms, managing large and complex datasets.
• Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.

Skills

Data analytics

SQL

Excel

Python

R

Data storytelling

Communication

Education

Bachelor's degree in Engineering, Data Science, Statistics, or related field

Tools

Google Ads Data Hub (ADH)

Looker

Tableau

Power BI

Job description

Agency : PivotRoots

Job Description : PivotRoots Havas CSA are looking for a skilled Data Analyst to support performance marketing and campaign analysis across multiple media platforms. This role will focus on measuring campaign effectiveness using data from CRM systems, advertising platforms (e.g., Google Ads and Meta), and advanced analytics tools, including Google Ads Data Hub (ADH). The candidate will work closely with marketing and data teams to deliver actionable insights and drive data-informed decisions.

Key Responsibilities:

• Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.


• Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.


• Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics.


• Ensure data quality and consistency across platforms, managing large and complex datasets.


• Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.

Qualifications:

• Bachelor s degree in Engineering, Data Science, Statistics, or a related field.


• 2+ years of experience in data analytics.


• Strong experience working with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360, etc.).


• Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI).


• Solid understanding of digital marketing metrics, attribution models, and media effectiveness.


• Strong Excel and analytical skills; experience with Python or R is a plus.


• Excellent communication skills and ability to tell a compelling story through data.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.

Contract Type : Permanent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.