Senior Data Analyst- CSA

Havas group; Gurugram District; Presencial; INR 600 000 - 900 000; Tempo integral

Resumo da oferta

PivotRoots Havas CSA is seeking a Data Analyst to support performance marketing and campaign analysis across multiple media platforms. The role focuses on measuring campaign effectiveness using data from CRMs, advertising platforms, and ADH to deliver actionable insights.

You will work with marketing and data teams to drive data-informed decisions, build dashboards tracking CAC, ROAS, LTV, and conversions, and present findings to both technical and non-technical stakeholders.

Qualificações

• Experience applying data analytics to marketing campaigns.
• Ability to build dashboards tracking CAC, ROAS, LTV, and conversions.
• Strong data quality and storytelling through insights.

Responsabilidades

• Analyze campaigns across Google Ads, Meta, YouTube, and programmatic channels.
• Leverage ADH for privacy-safe granular campaign insights.
• Develop and maintain KPI dashboards and reports.
• Ensure data consistency across platforms and large datasets.
• Translate insights into actionable recommendations for stakeholders.

Conhecimentos

SQL

Data visualization

Excel

Python or R

Communication

Formação académica

Bachelor's degree in Engineering, Data Science, Statistics, or a related field

Ferramentas

Looker

Tableau

Power BI

Google Ads Data Hub (ADH)

Google Ads

Meta Ads Manager

DV360

Descrição da oferta de emprego

Agency

PivotRoots

Job Description

PivotRoots Havas CSA are looking for a skilled Data Analyst to support performance marketing and campaign analysis across multiple media platforms. This role will focus on measuring campaign effectiveness using data from CRM systems, advertising platforms (e.g., Google Ads and Meta), and advanced analytics tools, including Google Ads Data Hub (ADH). The candidate will work closely with marketing and data teams to deliver actionable insights and drive data-informed decisions.

Key Responsibilities

• Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.

• Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.

• Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics.

• Ensure data quality and consistency across platforms, managing large and complex datasets.

• Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.

Qualifications

• Bachelor's degree in Engineering, Data Science, Statistics, or a related field.

• 2+ years of experience in data analytics.

• Strong experience working with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360, etc.).

• Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI).

• Solid understanding of digital marketing metrics, attribution models, and media effectiveness.

• Strong Excel and analytical skills experience with Python or R is a plus.

• Excellent communication skills and ability to tell a compelling story through data.
  

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Contract Type

Permanent