Senior Data Analyst- CSA

Havas; Gurgaon; On-site; INR 600,000 - 1,200,000; Full time

Job summary

PivotRoots Havas CSA is seeking a Data Analyst to support performance marketing and campaign analysis across multiple media platforms. You will measure campaign effectiveness using data from CRM systems, advertising platforms, and ADH, delivering actionable insights to drive data-informed decisions.

You will develop dashboards tracking KPIs like CAC, ROAS, LTV, and conversions, ensure data quality across platforms, and present findings to both technical and non-technical stakeholders.

Qualifications

• Bachelor’s degree in Engineering, Data Science, Statistics, or a related field.
• 2+ years of experience in data analytics.
• Strong experience working with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360, etc.).
• Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI).
• Solid understanding of digital marketing metrics, attribution models, and media effectiveness.
• Strong Excel and analytical skills; experience with Python or R is a plus.
• Excellent communication skills and ability to tell a compelling story through data.

Responsibilities

• Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.
• Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.
• Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics.
• Ensure data quality and consistency across platforms, managing large and complex datasets.
• Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.

Skills

Analytical thinking

Communication skills

Storytelling with data

Education

Bachelor’s degree in Engineering, Data Science, Statistics, or a related field

Tools

SQL

Looker

Tableau

Power BI

Python

R

Google Ads Data Hub (ADH)

DV360

Google Ads

Job description

Job Description:

Agency :

PivotRoots

PivotRoots Havas CSA are looking for a skilled Data Analyst to support performance marketing and campaign analysis across multiple media platforms. This role will focus on measuring campaign effectiveness using data from CRM systems, advertising platforms (e.g., Google Ads and Meta), and advanced analytics tools, including Google Ads Data Hub (ADH). The candidate will work closely with marketing and data teams to deliver actionable insights and drive data-informed decisions.

Key Responsibilities:

• Analyze marketing campaigns across various digital media platforms (Google Ads, Meta, YouTube, programmatic, etc.) to assess performance and identify improvement areas.

• Leverage Google Ads Data Hub (ADH) to perform granular campaign analysis and derive privacy-safe insights.

• Develop and maintain dashboards and reports tracking key performance indicators (KPIs), including CAC, ROAS, LTV, and conversion metrics.

• Ensure data quality and consistency across platforms, managing large and complex datasets.

• Translate insights into clear, actionable recommendations and present findings to both technical and non-technical stakeholders.

Qualifications:

• Bachelor’s degree in Engineering, Data Science, Statistics, or a related field.

• 2+ years of experience in data analytics.

• Strong experience working with Google Ads Data Hub (ADH) or media platforms (Google Ads, Meta Ads Manager, DV360, etc.).

• Proficiency in SQL and data visualization tools (e.g., Looker, Tableau, Power BI).

• Solid understanding of digital marketing metrics, attribution models, and media effectiveness.

• Strong Excel and analytical skills; experience with Python or R is a plus.

• Excellent communication skills and ability to tell a compelling story through data.
  

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Requirements: