Senior Customer Executive

Varun Beverages Limited; Lucknow; On-site; INR 300,000 - 550,000; Full time

Job summary

Varun Beverages Limited in Lucknow seeks a results-driven sales professional to manage primary and secondary sales, expand the retail footprint, and coordinate with distributors. The role focuses on activating dealer networks, promoting brand events, and ensuring display standards align with Pepsi-Cola Company guidelines.

You will monitor competitors, track daily sales, and evaluate secondary schemes while providing timely feedback to optimize sales performance.

Qualifications

• Graduate degree required for the role.
• Experience in sales or distribution management is beneficial.

Responsibilities

• Accountable for primary and secondary sales.
• Add new retail outlets to increase sales.
• Handle distributors and address their claims.
• Manage the secondary sales force including training, performance evaluation, coordination and communication with the distributor.
• Coordinate brand promotion events.
• Develop dealer and distributor network.
• Widen the target market.
• Ensure maintenance of displays and equipment to Pepsi-Cola Company standards.
• Monitor competitor activity, track daily sales and assess the effectiveness of secondary schemes.
• Provide timely and quality feedback for activities as per guidelines.

Education

Any Graduate

Job description

Accountable for Primary & Secondary Sales

New Retail outlet addition to increase sales.

Distributor handling and the issues with regards to their claim.

Management of the secondary sales force in terms of Training, Performance evaluation, coordination and communication between them and the distributor.

Coordinating Brand promotion events.

Developing dealer and distributor network.

Widening the target market.

Ensure maintenance of displays and equipment Pepsi-Cola Company standards.

Monitoring competitor's activity, tracking daily sales and monitoring the effectiveness of secondary schemes.

Facilitate timely and quality feedback for all activities for all activities as per guideline.

Job Info

• Job Identification 2709
• Degree Level Any Graduate
• Job Schedule Full time
• Locations Varun Beverages Ltd, Sandila, Uttar Pradesh, 241204, IN (On-site)