Sales Assoc Coordinator

PepsiCo; Meerut; On-site; INR 500,000 - 700,000; Full time

Job summary

PepsiCo is seeking a Distributor Development professional in Meerut to drive market expansion through distributor management and disciplined sales execution. You will plan routes, hit monthly targets, ensure stock availability, and uphold planograms.

You will coach PSRs, set targets, monitor performance, and collaborate with distributors to maximize ROI and adherence to the joint business plan while ensuring timely deliveries and basic food compliance.

Qualifications

• FMCG sales and distribution knowledge required.
• Proficient in Excel, Word, Outlook.
• Local language preferred; basic English.
• Data proficiency – ROI model.

Responsibilities

• Delivering Secondary monthly targets and Gross Revenue growth.
• Planning routes efficiently to increase productivity.
• Increase Net Distribution by expanding outlets served.
• Increases Weighted Distribution by SKU count in outlets.
• Ensuring stock availability and rack execution per planogram.
• Relationship building in the market to maximize customer satisfaction.
• One-on-One training of PSRs to develop sales understanding & capability.
• Monthly target setting for each salesman.
• Coaching salesmen on market execution.
• Monitors salesmen performance using regular reports.
• Communicates incentives and motivates salesmen to achieve targets.
• Distributor/Hub/Spokes appointment and retirement for territories.
• Managing DB health (ROI) by adhering to Joint Business plan.
• Recruitment and retention of sales representatives.
• Minimizing expiry/stales by FIFO and stacking norms.
• Tracking correct and timely delivery of orders in market.
• Ensuring food compliance of every distributor.

Skills

Negotiation

Communication

People management

Time Management

Critical Thinking

Analytical Ability

Problem Solving

Education

Undergraduate or Postgraduate

Tools

Excel

Word

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on‑One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor

Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Competencies

Knowledge

• FMCG Sales and Distribution Model
• Computer – Excel, Word, Outlook
• Local language (good to have) and Basic English
• Data proficiency – ROI Model

Skills

• Negotiation
• Communication
• People management
• Time Management
• Critical Thinking
• Analytical Ability
• Problem Solving

Any under graduation or Post Graduation