Senior Creative Designer

AIM; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A dynamic digital media agency is seeking a Senior Creative Designer to craft high-impact YouTube and Instagram thumbnails. You will play a pivotal role in shaping how the agency's video content visually appears across platforms, emphasizing originality and strategic design. The ideal candidate has 3-5 years of experience in graphic design, with a strong portfolio showcasing exceptional editorial design. This position demands collaboration with various teams and a commitment to quality and brand consistency.

Qualifications

• 3-5 years of professional experience in graphic design, preferably with digital/media work.
• A portfolio that demonstrates exceptional thumbnail, poster, or editorial cover design.
• Clear evidence of conceptual thinking beyond just execution.

Responsibilities

• Conceptualize and design high-impact YouTube and Instagram Reel thumbnails.
• Evolve and uphold AIM's visual language for thumbnails and videos.
• Partner closely with video editors, producers, and writers to understand narratives.
• Present concepts confidently and iterate quickly based on feedback.

Skills

Expert proficiency in Adobe Photoshop

Expert proficiency in Illustrator

Strong command of typography

Strong command of layout

Strong command of color theory

Strong command of hierarchy

Strong command of visual balance

Familiarity with AI-assisted design tools

Job description

We are looking for a Senior Creative Designer who will primarily focus on YouTube and Instagram thumbnails. Someone who understands that a thumbnail is not decoration, but strategy.

You will own how AIM’s video content shows up visually across platforms. This means crafting thumbnails that are distinctive, intelligent, and unmistakably AIM- Designs that spark curiosity rather than just rely on clickbait tropes.

You will work closely with video, and social teams to translate ideas, narratives, and insights into bold visual frames that stand out in crowded feeds.

What You’ll Do

Thumbnail Design & Visual Storytelling

• Conceptualize and design high-impact YouTube and Instagram Reel thumbnails that drive clicks while maintaining editorial integrity.
• Develop visual hooks using composition, typography, color, symbolism, and restraint - not clichés.
• Translate complex topics (AI, data, policy, business, research) into simple, striking visual ideas.
• Design thumbnails that work at small sizes, across devices, and within algorithm-driven environments.

Creative Direction & Brand Consistency

• Evolve and uphold AIM’s thumbnail and video visual language, ensuring every asset feels premium, intentional, and on-brand.
• Push beyond “news-style” visuals to create a distinct editorial thumbnail system unique to AIM.
• Ensure consistency across series, shows, and recurring formats while still allowing room for experimentation.

Collaboration & Ideation

• Partner closely with video editors, producers, writers, and social teams to understand context, tone, and narrative intent.
• Contribute ideas early—sometimes shaping the visual angle before the video is finalized.
• Present concepts confidently and iterate quickly based on performance data and feedback.

What We’re Looking For

Experience & Portfolio

• 3-5 years of professional experience in graphic design, preferably with strong digital / media / content-led work.
• A portfolio that demonstrates exceptional thumbnail, poster, or editorial cover design.
• Clear evidence of conceptual thinking - not just execution.

Skills

• Expert proficiency in Adobe Photoshop, Illustrator, and related tools.
• Strong command of typography, layout, color theory, hierarchy, and visual balance.
• Ability to design for speed without sacrificing craft.
• Familiarity with AI-assisted design tools is a plus - but taste comes first.

Mindset

• You care deeply about originality and restraint.
• You understand that great thumbnails tease ideas - they don’t explain everything.
• You can defend your design choices, but you’re equally open to iteration.
• You’re comfortable juggling multiple projects in a fast-moving editorial environment.

If you believe, you fit the above - Reach out to us and we’ll take it forward.