Lead Graphic Designer

ALLEN Digital; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

ALLEN Digital is seeking a Lead Graphic Designer to elevate visual quality across our content and platforms. You will transform ideas into compelling visuals, from thumbnails to motion assets, ensuring clarity and recognisability.

You'll help establish visual systems and collaborate with writers, editors, and strategists to drive attention, comprehension, retention, and engagement across digital channels.

Qualifications

• Ability to simplify complex information through design.
• Strong understanding of social-first design principles.
• Excellent typography, layout, and hierarchy.
• Ability to translate ideas into clear visual narratives.
• Experience with motion graphics is a plus.

Responsibilities

• Design visual assets across YouTube, Instagram, Reddit, WhatsApp, and other digital platform
• Create thumbnails, carousels, infographics, presentation visuals, social creatives, and motion assets.
• Develop visual approaches that improve attention, comprehension, retention, and engagement
• Collaborate closely with writers and editors during the content development process
• Translate scripts, ideas, and concepts into clear visual narratives
• Create motion graphics and animated elements to support social and video content
• Build and maintain visual systems, templates, design libraries, and brand asset
• Ensure visual consistency across channels while continuously improving creative quality
• Explore and implement AI-assisted design workflows where appropriate
• Stay updated on design trends, platform behaviours, and evolving content formats.

Skills

Strong visual storytelling

Typography

Layout mastery

Collaboration with writers/editors

AI-powered design workflows

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

Job description

We are looking for a Lead Graphic Designer who will be responsible for elevating the visual quality of our content across platforms. Beyond creating attractive designs, the ideal candidate should understand how visuals influence attention, comprehension, recall, and engagement.

You will work closely with writers, editors, and channel managers to transform ideas into compelling visual experiences. Whether it is a thumbnail, carousel, infographic, reel graphic, Banners, explainer visual, or motion asset, your goal is to ensure every piece of content is visually distinctive, easy to understand, and immediately recognisable.

You will also help establish and evolve visual systems that improve consistency and quality across the entire content ecosystem.

Job Responsibilities

• Design visual assets across YouTube, Instagram, Reddit, WhatsApp, and other digital platform
• Create thumbnails, carousels, infographics, presentation visuals, social creatives, and motion assets.
• Develop visual approaches that improve attention, comprehension, retention, and engagement
• Collaborate closely with writers and editors during the content development process
• Translate scripts, ideas, and concepts into clear visual narratives
• Create motion graphics and animated elements to support social and video content
• Build and maintain visual systems, templates, design libraries, and brand asset
• Ensure visual consistency across channels while continuously improving creative quality
• Explore and implement AI-assisted design workflows where appropriate
• Stay updated on design trends, platform behaviours, and evolving content formats.

What We Are Looking

• Strong visual storytelling and communication skills
• Ability to simplify complex information through design
• Strong understanding of social-first design principles.
• Strong typography, layout, hierarchy, and composition skills.
• Ability to think beyond aesthetics and solve communication problems visually
• Understanding of how design influences clicks, retention, and engagement
• Ability to collaborate closely with writers, editors, and strategists.
• Strong attention to detail and high quality standards.
• Hands‑on experience with AI‑powered creative tools and workflows.

Preferred Qualifications

• 6–9 years of experience in graphic design, motion design, visual communication, or related fields.
• Advanced proficiency in Adobe Photoshop, Illustrator, and After Effects (or similar tools).
• Strong portfolio demonstrating social media, motion graphics, and visual storytelling work.
• Experience creating content for YouTube, Instagram, creator‑led brands, media companies, or digital‑first businesses.
• Experience working in fast‑paced content environments.