Copywriter

TBWALintas; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

TBWALintas in Bengaluru is seeking a Copywriter to be a driving creative force across mainline and digital experiences. You will craft high-impact narratives, ensure brand consistency, and collaborate with cross-functional teams to deliver sharp headlines and scripts.

The ideal candidate brings 2-3 years of agency copywriting, a strong portfolio, exceptional English storytelling, and the ability to present work and incorporate client feedback while meeting tight deadlines.

Qualifications

• 2-3 years of experience in copywriting at an advertising agency.
• Strong portfolio with campaign thinking and long/short form copy samples.
• Excellent command of English and strong storytelling skills.
• Ability to think conceptually and craft headlines and scripts.
• Comfortable presenting work and handling client feedback.
• Detail-oriented with a good grasp of grammar and proofreading.

Responsibilities

• Brainstorm with team members to develop big, media-agnostic creative ideas for campaigns and pitches.
• Consume a diverse range of media and literature to craft effective, creative copy and long-form pieces.
• Collaborate with solutions, strategy, and account management to write compelling interactive copy and client pitches.
• Propose agile moment marketing ideas and topical copy based on trends and internet culture.
• Coordinate and execute campaign rollouts, coordinating with design, video and brand teams to meet timelines.

Skills

Copywriting

Portfolio

Storytelling

English proficiency

Idea generation

Client presentation

Proofreading

Job description

Major Roles and Responsibilities:

As a Copywriter, you will act as a driving creative force, crafting high-impact narratives that seamlessly cross the boundaries of traditional mainline advertising and digital experiences. Your work will be essential to ensure brand consistency, creative excellence, and effective communication across all consumer touchpoints. The ideal candidate will be a conceptual thinker with a passion for words and a customer-oriented approach.

Specifically, you will be responsible for the following:

• Brainstorm with team members to develop big, media-agnostic creative ideas for campaigns and pitches, categorizing them into specific creative buckets spanning mainline (TVC scripts, print, OOH, radio)


• Consume a diverse range of media and literature to craft effective, creative, and engaging copy delivering compelling long-form copy (manifestos, articles)


• Collaborate closely with the solutions, strategy, and account management departments to write and propose value-added, creative interactive copy and presentations for new client pitches.


• Proactively propose agile moment marketing ideas and topical copy based on trending conversations, internet culture, and news relevant to the target audience.


• Take a creatively active role in the end-to-end coordination and execution of campaign rollouts, building effective relationships with internal design, video, and brand teams to ensure a smooth workflow and that timelines are met.

Skills Required

• 2-3 years of experience in copywriting at an advertising agency


• Strong portfolio with campaign thinking and long/short form copy samples


• Excellent command of English and strong storytelling skills Ability to think conceptually and craft headlines and scripts.


• Comfortable presenting work and handling client feedback


• Detail-oriented with a good grasp of grammar and proofreading