Senior Content Writer & Scriptwriter

Nakshathra Gold and Diamonds; Ernakulam; On-site; INR 600,000 - 900,000; Full time

Job summary

Nakshathra Gold and Diamonds is seeking a highly creative Senior Content Writer & Scriptwriter to own our content direction and brand voice from Ernakulam, Kerala. The role emphasizes storytelling, audience psychology, and culturally relevant content across reels and promotional campaigns.

Ideal candidates will command strong Malayalam and English writing skills, with hands-on experience producing reels, short-form video scripts, and social media campaigns for jewellery and related brands.

Qualifications

• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 4–7 years of relevant professional experience in content writing, copywriting, scriptwriting, digital content, or a similar role.
• Excellent Malayalam and English writing and communication skills.
• Strong hands-on experience in Reels and short-form video scripting.
• Excellent storytelling, creative writing, and conceptual thinking abilities.

Responsibilities

• Own and develop Nakshathra’s content voice, tone, and storytelling direction across digital platforms.
• Create engaging and conversion-focused content for Instagram, YouTube, Facebook, campaigns, and other digital platforms.
• Write creative Reels, short-form video scripts, promotional videos, campaign scripts, and brand stories.
• Develop creative concepts and storytelling ideas for jewellery campaigns and product launches.
• Create content for founder branding, brand ambassadors, campaigns, and special occasions.
• Develop culturally relevant and innovative content ideas based on current social media trends and audience behaviour.
• Turn marketing objectives into strong creative concepts, scripts, hooks, captions, and campaign narratives.
• Work closely with the Marketing, Social Media, Video Production, Design, and Creative Teams to execute content effectively.
• Maintain consistency in brand voice, messaging, storytelling, and communication across all channels.
• Research competitors, industry trends, audience interests, emerging content formats, and social media trends.
• Edit and proofread content to ensure accuracy, clarity, creativity, and brand consistency.
• Take ownership of content calendars, campaign requirements, deadlines, and overall content delivery.
• Continuously experiment with new storytelling formats and creative approaches to improve audience engagement.

Skills

Malayalam writing

English writing

Storytelling

Video scripting

Social media content

Campaign concepts

Education

Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related field

Tools

Instagram

YouTube

Facebook

Job description

We are looking for a highly creative and experienced Senior Content Writer & Scriptwriter to take ownership of our content direction and brand voice.

This role is ideal for someone who understands that great content is more than writing — it is about ideas, storytelling, audience psychology, cultural relevance, and creating content that people want to watch, share, and remember.

The ideal candidate will have strong Malayalam and English writing skills, excellent storytelling ability, and hands-on experience creating Reels, short-form video scripts, social media campaigns, brand stories, and promotional content.

Key Responsibilities

Location: Ernakulam, Kerala

Employment Type: Full-Time | On-Site

Experience: 4–7 Years

About the Role

We are looking for a highly creative and experienced Senior Content Writer & Scriptwriter to take ownership of our content direction and brand voice.

This role is ideal for someone who understands that great content is more than writing — it is about ideas, storytelling, audience psychology, cultural relevance, and creating content that people want to watch, share, and remember.

The ideal candidate will have strong Malayalam and English writing skills, excellent storytelling ability, and hands-on experience creating Reels, short-form video scripts, social media campaigns, brand stories, and promotional content.

Key Responsibilities

• Own and develop Nakshathra’s content voice, tone, and storytelling direction across digital platforms.
• Create engaging and conversion-focused content for Instagram, YouTube, Facebook, campaigns, and other digital platforms.
• Write creative Reels, short-form video scripts, promotional videos, campaign scripts, and brand stories.
• Develop creative concepts and storytelling ideas for jewellery campaigns and product launches.
• Create content for founder branding, brand ambassadors, campaigns, and special occasions.
• Develop culturally relevant and innovative content ideas based on current social media trends and audience behaviour.
• Turn marketing objectives into strong creative concepts, scripts, hooks, captions, and campaign narratives.
• Work closely with the Marketing, Social Media, Video Production, Design, and Creative Teams to execute content effectively.
• Maintain consistency in brand voice, messaging, storytelling, and communication across all channels.
• Research competitors, industry trends, audience interests, emerging content formats, and social media trends.
• Edit and proofread content to ensure accuracy, clarity, creativity, and brand consistency.
• Take ownership of content calendars, campaign requirements, deadlines, and overall content delivery.
• Continuously experiment with new storytelling formats and creative approaches to improve audience engagement.

Required Skills & Qualifications

• Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 4–7 years of relevant professional experience in content writing, copywriting, scriptwriting, digital content, or a similar role.
• Excellent Malayalam and English writing and communication skills.
• Strong hands‑on experience in Reels and short‑form video scripting.
• Excellent storytelling, creative writing, and conceptual thinking abilities.
• Strong understanding of Instagram, YouTube, Facebook, and digital content trends.
• Ability to write strong hooks, narratives, CTAs, captions, and campaign messaging.
• Strong research, editing, proofreading, and content planning skills.
• Ability to understand a brand’s audience and create content that connects with them.
• Ability to work independently, manage multiple projects, and deliver within deadlines.

Preferred

• Experience in jewellery, fashion, luxury, retail, lifestyle, or consumer brands.
• Strong portfolio showcasing Reels/scripts, social media campaigns, brand storytelling, copywriting, and creative concepts.
• Experience creating content for founders, influencers, brand ambassadors, or high‑visibility campaigns.
• Strong understanding of Malayalam culture, trends, humour, and audience behaviour.
• Ability to take an idea from concept → script → execution.
• Experience working closely with video production and creative teams.

If you are someone who can write, think creatively, understand audiences, build stories, and turn ideas into content people want to watch, we would love to hear from you.