Sr. Hindi Content Writer

RCM Business; Bhilwara; On-site; INR 300,000 - 520,000; Full time

Job summary

RCM Business in Bhilwara, Rajasthan is seeking an experienced Hindi Content Writer with passion for scriptwriting, storytelling, and content conceptualization. You will develop ideas for videos, campaigns, digital platforms, and brand communication, taking concepts from brief to production-ready scripts.

The role emphasizes storytelling over generic content, requiring strong audience insight, emotional tone, and narrative flow.

Qualifications

• Excellent command over written Hindi is mandatory.
• Strong Hindi content writing and conceptualization skills.
• Proven experience in scriptwriting and storytelling.
• Ability to develop ideas from concept to final script/content.
• Strong understanding of narrative structure, emotion, tone, flow and audience engagement.
• Ability to write natural, contemporary and audience-friendly Hindi.
• Working proficiency in English for understanding briefs and cross-functional communication.

Responsibilities

• Develop original and engaging Hindi content across campaigns, digital platforms, social media, videos, and brand communication.
• Conceptualize content ideas based on briefs, communication objectives, and target audiences.
• Write both short-form and long-form content while maintaining clarity, impact, and brand relevance.
• Convert communication requirements into strong content ideas and narratives.
• Write compelling scripts for brand videos, digital films, social media videos, and corporate content.

Skills

Hindi content writing

Scriptwriting

Storytelling

Conceptualization

Audience engagement

Editing & proofreading

English understanding

Education

Graduate / Post Graduate in relevant field

Job description

We are looking for an experienced Hindi Content Writer with strong expertise in scriptwriting, storytelling, and content conceptualization.

The role requires someone who can think beyond regular content writing and develop engaging ideas, narratives, and scripts for videos, campaigns, digital platforms, social media, and brand communication.

The candidate should be able to take an idea from concept to final content/script, with a strong understanding of audience, emotion, tone, flow, and narrative structure.

We are specifically looking for someone who thinks like a storyteller and scriptwriter, not just a content writer.

Experience in brand films, digital videos, social media storytelling, campaigns, corporate/brand communication, or similar formats will be preferred.

Role & responsibilities

• Develop original and engaging Hindi content across campaigns, digital platforms, social media, videos, and brand communication.


• Conceptualize content ideas based on briefs, communication objectives, and target audiences.


• Write both short-form and long-form content while maintaining clarity, impact, and brand relevance.


• Convert communication requirements into strong content ideas and narratives.

Scriptwriting & Storytelling

• Write compelling scripts for brand videos, digital films, social media videos, campaign content, corporate films, and other audio-visual formats.


• Develop strong storylines, narrative structures, hooks, dialogues, voiceovers, and emotional arcs.


• Create content that connects with audiences through emotion, relatability, and storytelling.


• Translate concepts and ideas into complete, production-ready scripts.

Audience & Format Adaptation

• Adapt tone, language, and storytelling style for different audiences, platforms, and communication formats.


• Understand the difference between writing for social media, videos, campaigns, corporate communication, and long-form content.


• Simplify complex information into clear, conversational, and engaging Hindi communication.

Brand Communication & Creative Thinking

• Ensure all content aligns with the brand's tone, communication objectives, and messaging framework.


• Contribute ideas during campaign and content brainstorming.


• Work with creative, design, video, and internal teams to translate concepts into effective communication.


• Maintain consistency while keeping content fresh, relevant, and engaging.

Editorial Quality & Language Excellence

• Maintain a strong command of Hindi grammar, vocabulary, sentence construction, and natural conversational Hindi.


• Proofread and edit content for accuracy, clarity, flow, and effectiveness.


• Avoid overly complicated or unnecessarily Sanskritised Hindi unless required by the communication context.


• Ensure every piece of content has a clear purpose, structure, and audience connection.

Collaboration & Execution

• Work closely with designers, video teams, creative teams, and other departments.


• Understand briefs and convert them into executable content and scripts.


• Incorporate stakeholder feedback without compromising communication quality.


• Manage multiple assignments and deliver within agreed timelines.

AI & Content Tools

• Use AI and content tools responsibly for research, ideation, drafting, and refinement.


• Demonstrate the ability to independently evaluate and improve AI-generated content rather than relying on it as final copy.


• Follow internal content processes, review systems, and documentation requirements.

Ability to manage multiple assignments and deadlines.

Required Skills :

• Excellent command over written Hindi is mandatory.


• Strong Hindi content writing and conceptualization skills.


• Proven experience in scriptwriting and storytelling.


• Ability to develop ideas from concept to final script/content.


• Strong understanding of narrative structure, emotion, tone, flow and audience engagement.


• Ability to write natural, contemporary and audience-friendly Hindi.


• Strong editing and proofreading capabilities.


• Working proficiency in English for understanding briefs and cross-functional communication.


• Ability to adapt writing styles across different audiences and formats.


• Strong creative thinking and idea-generation ability.

Preferred candidate profile

• 2 to 6 years of relevant experience in Hindi content writing, scriptwriting, copywriting, storytelling, or editorial roles.


• Demonstrable experience in video scripts, digital campaigns, social media content, and narrative-led communication.


• Experience with brand films, digital videos, corporate storytelling, branded content, advertising, media or content agencies will be preferred.


• Experience working with consumer-facing brands, FMCG, D2C or lifestyle categories will be an advantage.

Educational Qualification

Graduate / Post Graduate in Journalism, Mass Communication, Marketing, Literature, or related field.