Content Writer

Idam Natural Wellness; Mumbai; Hybrid; INR 500,000 - 800,000; Full time

Job summary

Idam Natural Wellness in Mumbai (Lower Parel) is seeking a creative Content Writer to craft engaging copy for a D2C wellness brand across digital channels. This onsite role sits in the Marketing department and focuses on conversion, retention, and performance-driven content.

The candidate will collaborate with Performance Marketing, CRM, Social Media and Design teams to produce multiple content variants for A/B testing and optimization of campaigns.

Responsibilities

• Create copy for Meta Ads, Google Ads and Marketplace Ads.
• Write Emailers, WhatsApp, Push Notifications and SMS campaigns.
• Develop Influencer Scripts, Ad Copy, Hooks, Headlines and CTAs.
• Create content focused on customer acquisition, engagement and retention.
• Work with Performance Marketing, CRM, Social Media and Design teams.
• Develop multiple content variations for A/B testing and campaign optimisation.

Job description

Company - D2C ( Wellness and fitness brand )

Position: Content Writer

Location: Mumbai( Lower parel )

Department: Marketing

Work Mode Onsite / in office

About Role -

We are looking for a creative Copy & Content Writer to create engaging, performance-driven content for D2C Brand across digital and retention channels.

Key Responsibilities

• Create copy for Meta Ads, Google Ads and Marketplace Ads.
• Write Emailers, WhatsApp, Push Notifications and SMS campaigns.
• Develop Influencer Scripts, Ad Copy, Hooks, Headlines and CTAs.
• Create content focused on customer acquisition, engagement and retention.
• Work with Performance Marketing, CRM, Social Media and Design teams.
• Develop multiple content variations for A/B testing and campaign optimisation.