Senior Content Writer

Capgemini; Navi Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Wellness benefits

Access to 250,000+ courses

Job summary

Capgemini India seeks a seasoned content lead to develop and implement integrated content strategies across social media, PR, and digital platforms. You will guide stakeholders, craft engaging content, and enhance brand reputation through cross-channel campaigns.

Lead thought leadership, branding materials, and employer branding initiatives, showcasing culture and values. You will collaborate with cross-functional teams and optimize content for SEO, analytics, and performance.

Qualifications

• Proven ability to craft multi-channel content plans aligned with marketing goals.
• Strong storytelling across social, PR, blogs and web assets.
• Ability to use SEO and analytics to improve content performance.

Responsibilities

• Develop and implement integrated content strategies across channels.
• Guide stakeholders with consultative content solutions.
• Create engaging content for social posts and blogs.
• Lead branding materials and award submissions.
• Manage content workflows and agency coordination.

Skills

Content strategy

Editorial planning

Multi-channel campaigns

Storytelling

SEO & analytics

Cross-functional collaboration

Project management

Writing & editing

Education

Bachelor's in Marketing/Communications

Tools

CRM

Gen AI platforms

Job description

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.Your roleDevelop and implement integrated content strategies across social media, PR, and digital platforms to amplify Capgemini India’s brand voice and support marketing, branding, and business goals.Take a consultative approach, guiding stakeholders toward strategic content solutions.Create engaging, share-worthy content (social posts, blogs, etc.) that enhances brand reputation and visibility.Craft high-impact branding materials, including award submissions, aligned with Capgemini’s messaging framework.Lead employer branding initiatives, showcasing culture, values, and employee stories across channels.Develop thought leadership and LinkedIn content for senior executives, positioning them as industry leaders.Write and optimize campaign landing pages and website content, ensuring SEO alignment and brand consistency.Edit and proofread all content to maintain clarity, tone, and adherence to brand guidelines.Collaborate with cross-functional teams to deliver integrated, visually compelling campaigns.Monitor trends and performance metrics to refine content strategies and drive innovation.Manage content workflows and agency coordination to ensure timely, high-quality delivery.Your Profile6–10 years of content writing experience with focus on social media, PR, and branding.Skilled in content strategy, editorial planning, and multi-channel campaigns.Strong writing, editing, and storytelling across formats (social, video, web).Well-versed in SEO, analytics, and content performance tracking.Creative thinker with ability to simplify complex topics for diverse audiences.Experienced in working with cross-functional teams and managing projects.Works independently with strong time management and ownership.Familiar with communication tools, CRM, and Gen AI platforms.Holds a Bachelor's in Marketing/Communications; advanced certifications a plus.Excellent English proficiency; additional languages are an advantage.What you’ll love about working hereYou can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.You will have the opportunity to learn on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications.Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.